Alice Parisada

Highly accomplished and versatile Senior Graphic & Branding Designer with over 8 years of experience in building brand identities and driving successful marketing strategies for global clients. Specializing in branding design and business consultancy, I have cultivated a strong expertise in creating impactful brand experiences that resonate with target audiences. With a proven track record of delivering innovative solutions, I bring a unique blend of creativity, strategic thinking, and business acumen to every project.

• Successfully executed branding design projects for a diverse range of companies in Shanghai, consistently exceeding client expectations.
• Collaborated closely with cross-functional teams, including marketing, product development, and executive leadership, to ensurebrand consistency and alignment with business goals.
• Led comprehensive brand audits to assess market positioning, competitive analysis, and customer insights, resulting in data-driven strategies to enhance brand relevance and customer engagement.
• Developed brand guidelines, visual identities, and design systems to maintain brand consistency across multiple touchpoints and communication channels.
• Created compelling visual storytelling through graphic design,typography, and photography, effectively communicating brand values and enhancing brand recognition.
• Implemented user-centered design principles and conducted usability testing to optimize user experiences, resulting in increased customer satisfaction and loyalty.

2012 - Communication Design at Mahidol University International College (Thailand).

2022 - Strategic Management & Innovation Specialization at CBS Copenhagen Business School in Germany. (TOP 100 Global MBA Ranking).