C Xu

Independently wrote the entire marketing section of the business plan for Zhu Xiang Intelligent: An AI-Driven Closed-Loop Platform for Renovation Decision-Making and Transactions, translating the project's product concept into a marketing strategy. Developed marketing approaches covering content-based customer acquisition, private-domain customer conversion, business-to-business (B2B) partnership development, and brand building, supporting the team in refining the business plan. Ensured alignment between the marketing strategy, product positioning, and established business model by considering the platform's closed-loop process of needs identification, solution generation, and transaction conversion.

Silver Award in University-Level Competition at China International College Students' Innovation Competition (Internet+) (2026-05 – 2026-07)

• Independently wrote the entire marketing section of the business plan for Zhu Xiang Intelligent: An AI-Driven Closed-Loop Platform for Renovation Decision-Making and Transactions, translating the project's product concept into a marketing strategy.
• Developed marketing approaches covering content-based customer acquisition, private-domain customer conversion, business-to-business (B2B) partnership development, and brand building, supporting the team in refining the business plan.
• Ensured alignment between the marketing strategy, product positioning, and established business model by considering the platform's closed-loop process of needs identification, solution generation, and transaction conversion.

Research on the Mechanisms and Policies for Promoting Green Consumption in Shanghai through Multimodal Big Data from an Artificial Intelligence Perspective at Government Research Project (2025-09 – 2026-06)

• Independently identified, screened, and wrote up two social media short-video case studies, analysing greenwashing risks in environmental communication and emotional congruence in the communication of green lifestyles, respectively.
• Conducted qualitative analyses of video features, including visual, audio, and textual elements, alongside user comments and engagement patterns; connected case findings with research hypotheses and derived policy implications.
• Identified relevant cases through social media keyword searches and AI-assisted video searches, independently completing case selection, information organisation, analysis, and the drafting of related research materials.

Second Prize in University-Level Competition at Business Elite Challenge-International Trade Track (2025-12 – 2025-12)

• Drafted the sections on exhibition purpose and objectives and wrote the script for an entirely English-language product launch presentation as part of an eight-member team, translating product functions into presentation content for international buyers.
• Delivered an approximately five-minute product presentation in English and participated in simulated negotiations with buyers, refining presentation skills and team delivery through more than five rehearsals.
• Participated in simulated buyer question-and-answer sessions, communicating in English about product functions, competitive advantages, and customer needs.

Online Intern at Gaodun (2026-10 – Present)

• Researched leading Xiaohongshu and Douyin accounts focusing on professional certification, internship development, and career planning, comparing account positioning, topic selection, titles, cover designs, and content pacing to inform future content planning.
• Planned each instalment of an ACCA content series, designing a progressive structure that addressed business students' informational needs, from generating initial interest and explaining the value of the qualification to encouraging informed self-assessment.
• Contributed to content planning for experience-sharing posts featuring senior students, identifying key angles from their learning and examination preparation experiences and exploring ways to turn authentic experiences into accessible social media content for students.

Full Member at Vibrant Youth Publicity and Outreach Volunteer Service Team (2026-10 – Present)

• As a full member, will participate in the preparation of outreach and presentation activities, on-site assistance, team communication, and volunteer services to support event organisation and the dissemination of presentation content.

Bachelor's Degree in International Economics and Trade – SILC Business School, Shanghai University (2025-09 – 2029)

Global Leaders Programme in AI and Innovation – HKU Institute for China Business, The University of Hong Kong (HKU ICB) (2026-08 – 2026-08)