Cookie Tang

Versatile Web3 Marketing & Growth Leader with 8+ years of experience driving brand strategy, ecosystem expansion, and go-to-market execution across crypto networks, media, and venture platforms. Proven track record of owning external narratives and translating complex technical concepts into compelling content. Highly hands-on and high-agency, excelling at coordinating global events and establishing data-driven marketing pipelines.

Equipped with advanced AI-powered growth capabilities, including Answer Engine Optimization (AEO) and automated content/marketing workflows, to streamline cross-functional execution, optimize user adoption funnels, and maximize ROI within complex blockchain ecosystems.

Chief Growth Lead at Metis & Operation Lead at LazAI at Metis & LazAI (2024-06 – 2026-01)

• LazAI 0-to-1 Leadership: Spearheaded the end-to-end development of LazAI, Metis's AI project, from conceptualization to market execution. Directed brand positioning, marketing strategy, product design, strategic partnerships, and developer community expansion.
• Marketing & Ecosystem Milestones: Executed end-to-end marketing strategies for the pre-mainnet launch, crafting clear external narratives that successfully drove 4M+ transactions and 20k+ valid mints. Built a strong ecosystem foundation by leveraging partner marketing to onboard 15+ AI Agent applications and secure 30+ strategic partners.
• Operational Optimization: Redesigned Standard Operating Procedures (SOPs) across cross-functional teams. Architected a high-efficiency grant framework to onboard revenue-generating projects, achieving operational cost reductions of up to $1 million within two months through strategic resource allocation.
• Strategic Management: Oversaw multidisciplinary teams (Marketing, DevRel, Research, Governance), ensuring seamless alignment between executive strategy and operational execution.

Investment Partner at Pentos Ventures (2024-01 – Present)

• Deal Flow Architecture: Developing the internal Investment Committee (IC) system to streamline deal flow management.
• Due Diligence: Conducting in-depth internal due diligence and providing data-driven support for investment decisions.
• Portfolio Incubation: Leading project incubation and advisory services, focusing on business model optimization, value proposition refinement, and technical solution.

Post-Investment Lead at Axia8 Ventures (2021-02 – 2024-01)

• Portfolio Management: Led post-investment operations for a portfolio of over 50 projects, ensuring strategic alignment and growth.
• Performance Tracking: Developed and implemented a comprehensive workflow for tracking portfolio performance metrics.
• Strategic Advisory: Provided hands-on guidance on product launches and go-to-market strategies, leveraging a global network of KOLs, communities, agencies, media, exchanges, and VCs to accelerate portfolio growth.
• Operational Systems: Built an internal operating system that significantly enhanced organizational efficiency, including a centralized data repository and cross-functional workflow coordination.
• Market Intelligence: Conducted rigorous industry and competitor analysis to inform strategic positioning and product marketing initiatives.

COO and Marketing Lead at Cointelegraph China (2019-12 – 2021-02)

• Market Expansion: Built the Cointelegraph China division from the ground up, scaling it to become one of the top revenue-generating affiliates globally.
• Operational Leadership: Oversaw daily operations, ensuring efficient collaboration across departments during high-growth phases.
• Strategic Partnerships: Cultivated and maintained high-level relationships with key industry stakeholders, including media outlets, projects, communities, and exchanges.
• Event Management: Hosted over 30 online events and 4 major offline summits, averaging 500+ attendees per summit and 10k+ views per online session.

CMO at Nova Global (2019-05 – 2019-12)

• Brand Strategy: Developed and executed comprehensive marketing strategies, establishing the brand as a premier APAC VC alliance within one month.
• Event & Content Marketing: Managed end-to-end planning and execution for online and offline marketing events, alongside content strategy and generation.
• Stakeholder Management: Managed relationships with VC member founders, ensuring active participation in marketing initiatives.

Bachelor's Degree in Japanese Language and Literature – The Sichuan University of Science and Engineering