Danni Zhu

Senior Account Manager with 4+ years of experience in incentivized traffic, mobile performance marketing, and offerwall monetization. Experienced in managing global gaming and app-based advertiser portfolios across Tier-1 markets, driving CPI/CPE optimization, ROAS improvement, and publisher growth. Strong expertise in MMP attribution systems, traffic quality optimization, fraud mitigation, and data-driven performance strategy in adtech environments.

Customer Success Specialist | Account Management – Performance Partnerships - Tyrads PTE. LTD. - Remote

(2024-10)

Responsible for end-to-end performance and growth of global incentivized traffic campaigns across Tier-1 gaming advertisers and publisher networks.

• Managed and scaled global incentivized traffic campaigns across US, KR, JP, SEA markets.
• Drove CPI/CPE optimization through payout strategy, funnel analysis, and traffic quality management.
• Owned key advertiser and publisher relationships, driving revenue growth and campaign expansion.
• Scaled high-performing campaigns via publisher expansion, GEO diversification, and bid optimization.
• Balanced scalability, profitability, and traffic quality through payout and allocation decisions.
• Managed MMP attribution workflows (Adjust, AppsFlyer, Kochava, Singular) ensuring tracking accuracy.
• Collaborated with Product, Ad Ops, BI, and Fraud teams to improve ROAS and campaign integrity.
• Proposed workflow and dashboard improvements to improve platform efficiency.
• Provided data-driven recommendations to improve long-term campaign performance.

Account Manager | Offerwall Operations - Webeye Information Technology Co., Ltd.

(2022-05 - 2024-09)

Managed offerwall campaigns for global mobile gaming advertisers, optimizing UA and monetization.

• Improved ROI through bid strategy, reward structure, and traffic allocation optimization.
• Built advertiser and publisher relationships across global markets.
• Analyzed campaign and user data to improve conversion and performance.
• Collaborated with technical teams to resolve integration and operational issues.
• Conducted market and competitor analysis for growth strategy.

Product Operations Specialist - Yunzhangfang Technology Co., Ltd.

(2020-10 - 2022-04)

• Analyzed operational and user data to improve product performance.
• Supported product optimization through market research and competitive analysis.
• Coordinated with product and engineering teams on delivery and improvements.

Financial Product Operations Specialist - Xiaoheiyu Technology Co., Ltd.

(2019-01 - 2020-07)

• Managed partner operations and monitored product performance.
• Supported product iteration through data analysis and business insights.
• Assisted in reconciliation and operational process improvements.

Master of Accounting - Accounting - University of New South Wales, Australia (2017-07 - 2019-01)

Bachelor of Finance - Finance - Michigan State University, USA (2012-08 - 2016-08)