Sales Director at 51World (2025-04 – 2025-10)
Responsible for market development and sales of 51SIM scenario simulation software, focusing on top automotive clients. Cooperated with more than 10 core enterprises including Volkswagen, Audi, China National Machinery Industry Corporation, Dongfeng Motor Group, SOE Smart Connect and Recall Center, undertaking standalone delivery of simulation software and overall simulation testing solutions.
- Responsible for market development and sales of 51SIM scenario simulation software, focusing on top automotive clients
- Cooperated with more than 10 core enterprises including Volkswagen, Audi, China National Machinery Industry Corporation, Dongfeng Motor Group
- Deeply explore customers' R&D and testing needs, provide customized solution design and technical support
- Promote the application of simulation software in automotive intelligent testing scenarios
Senior Account Manager at National Instruments (China) Co., Ltd. (2019-04 – 2024-07)
Focused on the market in Beijing, Tianjin and Northwest China from 2019 to 2021, served top clients such as AVNET, HONEYWELL and TRANSINFO, and built a regional customer service and business system. Transferred to the Transportation BU after 2021, focusing on ADAS and battery testing solutions for the automotive industry, and providing in-depth services for multiple core OEMs and Tier 1 suppliers including Weichai, Audi, Mercedes-Benz, Cariad, VCTC and Hyundai.
- Focused on the market in Beijing, Tianjin and Northwest China from 2019 to 2021, served top clients such as AVNET, HONEYWELL and TRANSINFO
- Built a regional customer service and business system
- Transferred to the Transportation BU after 2021, focusing on ADAS and battery testing solutions
- As the first account manager for NI's domestic battery testing market after its integration of NHR, HEINZINGER and KRATZER
- Benchmarked against international competitors such as AVL and KS and domestic competitors such as Arbin and Sunpal
- Achieved stable annual revenue from core clients: 1.5 million USD/year for AVNET, 2.2 million USD/year for HONEYWELL, 2.0 million USD/year for the Audi NEV NPP project
- Successfully developed 5 new core clients including Hyundai, Cariad and VCTC
- Led multiple benchmark projects such as Audi NEV battery pack testing and Hyundai ADAS HIL
Key Account Manager at Softing (China) (2016-07 – 2019-04)
Responsible for the maintenance and in-depth business development of key OEM and Tier 1 supplier clients in the automotive industry, focusing on test development and diagnosis solutions, covering 4 core business segments including high-altitude/high-temperature/humidity testing, emission testing, CAN bus testing/diagnosis.
- Responsible for the maintenance and in-depth business development of key OEM and Tier 1 supplier clients
- Focused on test development and diagnosis solutions
- Covered 4 core business segments including high-altitude/high-temperature/humidity testing, emission testing, CAN bus testing/diagnosis
- Conducted monthly regular technical exchanges with various clients
- Accurately captured new customer business development needs and fed back to the company in a timely manner
- Promoted rapid iteration of products and solutions
- Provided customers with cutting-edge solutions such as ADAS testing, Ethernet testing and FOTA testing
- Achieved a 100% renewal rate for core key clients
- Drove an average annual revenue growth of over 20% per client
- Promoted the successful landing of new solutions such as ADAS and Ethernet testing in 3 top OEMs
Sales Manager at PROCENTEC (2008-07 – 2016-07)
Optimized sales structure and established a three-tier sales echelon. Drove technology-led sales by leading on-site technical demos and solutions for automotive, petrochemical, tobacco and other industries. Established sales review mechanism through monthly sales meetings. Led brand promotion through industry exhibitions and events. Expanded industry coverage across multiple sectors.
- Optimized sales structure: Established a three-tier sales echelon (Assistant, Engineer, Key Account)
- Clarified responsibilities by customer segment and enabled refined sales operation
- Drove technology-led sales: Led on-site technical demos and solutions for automotive, petrochemical, tobacco and other industries
- Built a professional technical sales team and accelerated multi-industry project deployment
- Established sales review mechanism: Organized monthly sales meetings to summarize issues, share best practices, adjust strategies and optimize sales processes
- Led brand promotion: Participated in industry exhibitions and events, built industry channels, and organized national technical exchange conferences
- Expanded industry coverage: Promoted multi-industry layout and achieved large-scale application across industrial automation fields
- Built the company's first three-tier sales echelon
- Implemented technology-driven sales, expanding into over 10 industries and acquiring more than 100 industrial customers
- Drove 25%+ annual sales growth for 2 consecutive years
- Led regional market share in industrial bus
- Hosted a national tobacco industry technical conference with 30+ enterprise representatives
- Participated in 20+ industry events and built 30+ cooperation channels
- Realized full industry layout across 12 major sectors
Business at CAMETA (2006-09 – 2008-06)
Responsible for the overall planning, content review and business sponsorship of CAEMTA publications. Built a professional content system and commercial cooperation model for publications. Participated in the overall planning of FAPA Exhibition (later acquired by HANNOVER MESSE), covering core links such as exhibition area planning, exhibitor recruitment, audience organization and on-site execution.
- Responsible for the overall planning, content review and business sponsorship of CAEMTA publications
- Built a professional content system and commercial cooperation model for publications
- Realized the combination of industry value and commercial value
- Participated in the overall planning of FAPA Exhibition (later acquired by HANNOVER MESSE)
- Covered core links such as exhibition area planning, exhibitor recruitment, audience organization and on-site execution
- Completed the content planning and review of CAEMTA publications
- Successfully attracted more than 10 top industry enterprises for sponsorship and cooperation
- Achieved double improvement in the commercial value and industry influence of the publications
- The FAPA Exhibition planned with participation attracted over 200 exhibitors and more than 5,000 professional visitors
