Marketing Specialist
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I'm a marketing professional and English language and literature graduate based in Chongqing. Currently serving as a Marketing Specialist at KLIS (Chongqing) since September 2023, excel in WeChat official account and video channel operations, having published 263 articles and 85 videos with high engagement. I have led large-scale event planning, visual branding projects, and parent-school relationship management, achieving significant brand exposure and satisfaction improvements.
Meanwhile, I hold a Master’s in English Language and Literature from Sichuan International Studies University. Skilled in design, marketing, and translation, holding TEM-8 and CATTI Level 3 certificates.
My professional experience has been centered on marketing, communications, and event management within the education sector. Since September 2023, I have been working as a Marketing Specialist at KL International School of Chongqing Bashu (KLIS).
In this role, I am solely responsible for managing the school's official WeChat public account and video channel. I have successfully planned and executed content strategies, publishing 263 articles with over 53,000 total views and 85 videos, which amassed more than 460,000 views. My strategic optimizations increased user engagement by 15% and directly generated 1,065 qualified online leads.
As a core team member, I have planned and executed large-scale campus events such as Halloween, Thanksgiving, and Christmas celebrations. My duties included promotional planning, on-site video recording, A/V editing, and stage management. I have also represented KLIS at external education fairs and chamber events, handling pre-event coordination and on-site setup for events consistently attracting over 500 attendees and boosting media exposure by 20%.
Furthermore, I led visual brand planning initiatives. I spearheaded the content planning and publication of a 10th-anniversary commemorative magazine (5,000 copies printed) and designed school mascot merchandise. I also independently completed the copywriting and layout design for the school's annual Yearbook (600 copies printed), significantly enhancing our brand identity.
My commitment to community is evident in maintaining parent-school relations, where my effective communication helped increase parent satisfaction by 25%.
Previously, I gained foundational experience through internships. As a Student Affairs Staff Member at the Sichuan International Studies University Graduate Student Union (2021-2022), I helped organize major university-level events. I also served as a Volunteer for the IFEC World Young Envoys Competition with the Chengdu Translators Association (2019), supporting multi-party coordination and pre-event preparations.
I am currently completing my Master of Arts in English Language and Literature at Sichuan International Studies University (SISU), with an expected graduation date of July 2024. My postgraduate studies have focused on 20th-Century Western Literary Theory and Critical Practice, Comparative Narratology, British Modern Fiction, and British and American Modernist Poetry, honing my analytical and critical thinking skills.
I previously earned my Bachelor of Arts in English Language and Literature from the Sichuan University Jincheng College, graduating in July 2021. This program equipped me with profound linguistic capabilities in both Chinese and English, alongside strong cross-cultural communication skills.
My professional language proficiency is certified by the Test for English Majors-Band 8 (TEM-8) and the China Accreditation Test for Translators and Interpreters-Level 3 (CATTI Level 3 English Translation).
