Priyadharshini

Analytical and detail-oriented Catalogue Analyst with experience supporting Walmart's e-commerce platform, specializing in product data management, campaign analysis, and catalogue optimization. Proficient in Looker, Tableau, and Adobe Analytics, with a strong ability to generate actionable insights, improve conversion rates, and maintain high data accuracy. Brings a blend of analytics and content understanding to enhance overall customer experience.

Catalogue Analyst (E-Commerce Executive) - Lumina Datamatics

(2025-02 - 2026-05)

• Generated MIS reports (daily/weekly/monthly) tracking KPIs such as traffic, revenue, and conversion rate (CVR)
• Analyzed campaign and catalogue performance using Looker, Tableau, Traffic Sense, and Adobe Analytics
• Conducted variance and competitive analysis to identify performance gaps and optimization opportunities
• Delivered data-driven recommendations to improve product visibility and conversion rates
• Managed and optimized product catalogue data for Walmart's e-commerce platform with high accuracy and compliance
• Executed product page builds, including listing creation, attribute management, and content optimization
• Performed data validation, enrichment, and quality checks to maintain catalogue standards
• Created PowerPoint reports and dashboards to present insights to stakeholders

Graphic Designer (E-commerce Platform) - Veetru Strategic Management Pvt. Ltd

(2024-08 - 2025-02)

• Designed logos, banners, and promotional posters for the company's e-commerce website and digital platforms
• Created visually engaging graphics to enhance brand identity and online presence
• Led graphic design initiatives and ensured consistency in visual communication across marketing materials
• Utilized AI design tools and modern graphic software to improve creativity and efficiency in design projects

B.tech - Electronics And Communication Engineering - Sri Venkateshwaraa College Of Engineering and Technology (2020 - 2024)

Graphic Designing - Image Creative Education (2024)