Marketing Manager at OBERMEYER Engineer Consultant Co. (2022-03 – 2025-11)
- Develop and execute integrated marketing and market entry strategies for engineering consulting services across industrial and infrastructure sectors.
- Lead industry analysis and opportunity identification in automotive, mobility, and energy segments, supporting strategic business planning.
- Manage multi-channel communications, including digital platforms and traditional media, to strengthen brand positioning in China.
- Monitor policy and regulatory developments, providing insights to guide business adaptation and opportunity capture.
PR Manager at Hong Kong SAR Government, Shanghai Office (2021-08 – 2022-03)
- Led strategic communications and cultural diplomacy initiatives to enhance Hong Kong's presence in Mainland China.
- Managed media relations, high-profile event planning, and cross-sector partnership development.
- Coordinated large-scale projects such as the Hong Kong Intangible Cultural Heritage Museum and touring cultural exhibitions.
Marketing Manager at Shanghai BioDuro Biotech (2016-01 – 2021-07)
- Developed and executed business unit growth strategies for the biotech and pharmaceutical sectors.
- Secured government funding and policy support, managing applications exceeding RMB 12 million in value.
- Built and maintained relationships with industry associations, regulatory bodies, and key opinion leaders.
- Led CSR and compliance programs aligned with international standards (e.g., ISA8000).
Marketing Manager at SYKES China (2014-02 – 2016-01)
Drove market strategy for technology and automotive service segments, managing key accounts including BBA, Volvo, HP, and Microsoft.
- Founded and led the SYKES Mobile Internet Research Institute in partnership with Shanghai University and CEIBS, focusing on big-data-driven innovation.
- Directed crisis communication planning and response for automotive and consumer electronics clients.
- Implemented integrated marketing campaigns combining digital (SEO/SEM, social) and traditional channels.
- Organized market brand activities and developed potential clients, holding industry seminars for mobile Internet terminal clients and automotive clients.
- Provided industry analysis reports for potential industry clients and visited clients with the sales team.
- Selected and participated in valuable marketing events to increase brand awareness and stay informed on marketing trends, preparation, ceremony and technology summits.
- Optimized marketing materials based on qualified design and on-time delivery, identified and evaluated emerging digital technology opportunities (using SEO, SEM, DSP, WeChat APP to promote SYKES brand).
PR Manager at SinMas Group Asia Pulp & Paper Group (2004-09 – 2013-11)
Asia Pulp & Paper Group (APP) is a large company including investing in paper, estate, food and finance products.
- Actively responded to the anti-dumping of coated paper in 2008 and strived for the export tax rebate policy, generating about 100 million tax rebates every year.
- Led preparation efforts for building the Chinese Merchant Center building in Beijing in 2011 in collaboration with overseas Chinese funded enterprises.
- Dealt with crisis public relations, cooperated with government, industry associations and media to quell 'Greenpeace organization' accusations regarding deforestation and established a good brand image for the group.
- Launched white papers on corporate social responsibility annually.
- Handled 'Greenpeace' accusations through active and closely coordinated communication with government and media.
- Reviewed and counterpart public relations agencies, implementing annual assessments.
- Cooperated with mainstream media and public relations agencies to plan and formulate publicity themes, holding many large-scale brand publicity activities every year in multiple locations.
- Discussed media trends regularly according to daily media monitoring reports and developed media cooperation projects while maintaining good interaction with media.
- Enhanced brand awareness and reputation through handling agency work and writing promotional articles in publications such as People's Daily, Xinhua News Agency, Economic Observer, Caijing, CBN, PR news, and environmental protection media.
- Established BBS, micro-blog, WeChat and other media platforms, optimized the official website and keywords SEO network (PC side, mobile side).
- Established the Group Intranet and inner magazine, updated information timely, and implemented corporate culture.
- Took responsibility for the Group VI system and advertising, group videos, brochures, and micro-films.
- Organized market brand activities and developed potential clients while maintaining and restoring old clients.
- Provided industry analysis reports for potential industry clients and developed and visited domestic clients with the sales team.
Project Manager at UBM Medical Group (2000-04 – 2004-09)
Healthcare Digital Solutions
Project Manager at Global Sources (1997-09 – 2000-03)
B2B E-commerce Platform
- Responsible for the design and related project work of network versions of publications such as World Manager, International Business Travel, and International Electronic Business.
- Designed advertising BANNERS, managed and classified BANNERS according to advertising company properties to match corresponding article content.
- Led team investigation of competitor companies' operations and improved company operating model based on findings.
- Successfully led team to transform printed magazine versions into network models and generate profits through network advertising.
Graphics Designer at Shanghai iUniverse Software
Digital Publishing
Assistant Lecturer at University of Shanghai for Science & Technology (1993-07 – 1997-09)
Originally Shanghai University of Publishing and Printing
- Participated in management of school-affiliated company operations and trained new employees.
- Taught publishing system layout and design software, specifically Fangzheng Feitian layout software.
- Established, managed, and maintained school-wide course database system (Novell), operated course selection work for three grades and dozens of classes, ensuring normal teaching order throughout the school and serving as a good model for course selection systems in Shanghai universities.
- Successfully cultivated publishing students and helped them progress smoothly.
