Xueke Ma

Results-oriented automotive marketing and communications professional, with 3+ years of experience supporting international market entry, brand building, and commercial execution. Hands-on experience in launching a Chinese automotive brand from 0 to 1 in an overseas market, leading PR partnerships, campaign execution, showroom activation, and cross-functional coordination. Strong track record in driving brand visibility, audience growth, and customer engagement, supported by data-informed decision-making and structured international reporting.

Currently completing an MSc in Business and Technology at the University of Basel. Geographically flexible and ready to relocate to support regional expansion. Fluent in Mandarin and English, with Intermediate proficiency in German.

Marketing Manager at Carloha (Strategic Partner of Chery) (2021-08 – 2024-06)

• Strategic 0-to-1 Brand Launch: Spearheaded the end-to-end market entry and brand infrastructure for Chery Auto in Nigeria, transforming the brand from zero presence to a recognized market player within one year.
• Media & PR Architecture: Built and maintained strategic partnerships with 20+ top-tier media agencies, press, and digital influencers; managed high-profile launch events (e.g., Lagos Auto Show) and secured consistent brand visibility.
• Retail Expansion & Dealer Activation: Led the setup and launch of two flagship showrooms in Lagos; coordinated with local institutions to support the dealer network, resulting in a 200% increase in foot traffic.
• Viral Content & Social Strategy: Engineered a multi-channel digital strategy that gained 480k+ followers across TikTok and Douyin, maintaining a 25% engagement rate and managing 40 million monthly impressions.
• International Reporting & Financial Oversight: Produced performance reports for international boards; managed departmental accounting operations and signed approval documents, ensuring strict budget control and compliance.
• Test Drive & Funnel Management: Managed test-drive facilities and fleet for media and leasing companies, optimizing the customer funnel and increasing conversion rates by 20%

Auditor at Ernst & Young (2019-09 – 2020-02)

• Conducted financial audits for three companies in line with accounting standards and internal procedures, demonstrating strong analytical rigour, accuracy and business judgement.
• Coordinated inventory verification across seven cities and four provinces within a five-day deadline, ensuring data quality, documentation accuracy and effective stakeholder communication.
• Supported audit planning and reporting across regional teams, managing parallel workstreams under tight deadlines and adapting quickly to changing priorities.

Data Analyst and Customer Researcher at Bain & Company (2018-07 – 2018-09)

• Analyzed customer feedback, survey data and store observations using Python and Excel to generate market insights and support business recommendations.
• Conducted store audits and customer interviews, synthesized findings into structured reports, and identified customer needs and market opportunities for client teams.

MSc in Business and Technology – University of Basel (2024-09 – 2026-06)

Bachelor of Management in Accounting – Southwest Jiaotong University (2015-09 – 2019-06)

Summer School Certificate in Digital Marketing – Georgetown University & New York University (2026-01 – 2026-02)

Joint Seminar Certificate in Business, Law and Economic Policy – Istanbul Aydın University (2023-07 – 2023-08)