Emperatriz Ortegón

Senior Product Designer with 11+ years of experience designing SaaS, B2B, healthcare, fintech, and email marketing products. Experienced leading end-to-end product design—from discovery and UX research to wireframes, prototypes, scalable design systems, and high-fidelity interfaces. Passionate about simplifying complex workflows into intuitive digital experiences that balance user needs with business goals.

Strong background collaborating with product managers, developers, marketers, and stakeholders in distributed teams to build scalable digital products.

Senior Lead Designer at Benchmark Email & BenchmarkONE (2016 – Present)

Design product experiences, marketing websites, landing pages, scalable email systems, and customer-facing interfaces supporting global SaaS products. Work closely with Product Managers, Developers, Marketing, and Customer Success teams to deliver intuitive, accessible, and scalable digital experiences.

• Led end-to-end design initiatives across Benchmark Email and BenchmarkONE.
• Created user flows, wireframes, prototypes, and production-ready interfaces.
• Designed landing pages supporting product launches and marketing campaigns.
• Built responsive HTML email templates and reusable marketing assets.
• Collaborated with engineering teams throughout implementation.
• Supported localization and multilingual product experiences.
• Designed marketing visuals, illustrations, webinar assets, motion graphics, and promotional materials.

Product Designer at IntegraIT (2024 – 2025)

Designed enterprise software for healthcare, clinical research, and sustainability, helping multidisciplinary teams transform complex business processes into intuitive digital experiences. Collaborated directly with stakeholders, developers, researchers, and product teams throughout discovery, design, validation, and implementation. Products Trial360 Mesgo (CO₂ Management) Patient Follow-up System CTMS

• Conducted UX research and stakeholder interviews.
• Facilitated product discovery workshops.
• Designed user journeys and complex enterprise workflows.
• Created information architecture for multiple products.
• Designed dashboards supporting clinical research operations.
• Built interactive prototypes in Figma.
• Improved usability across Odoo-based enterprise applications.
• Designed reusable UI components supporting future scalability.
• Collaborated with developers during implementation and design validation.

Product Designer at Minka (2016 – 2018)

Designed digital financial products focused on payments and fintech services, collaborating with cross-functional teams to create intuitive user experiences for web applications.

• Conducted UX research and user interviews.
• Created personas and user journey maps.
• Designed user flows and information architecture.
• Produced wireframes and interactive prototypes.
• Designed responsive user interfaces.
• Created reusable visual components.
• Worked closely with engineering teams during implementation.

Product Designer at Toro Labs (2016 – 2017)

Collaborated on digital products for startups, helping define user experiences from early concepts through implementation.

• Wireframes
• User Flows
• Interactive Prototypes

Freelance Product Designer at Freelance (2012 – Present)

• Responsive Websites
• Landing Pages
• Branding
• Product Discovery

Co-Founder & Product Designer at Cetus Gaming (2023 – Present)

Competitive Gaming Platform

• Responsive Websites
• Landing Pages
• Branding
• Product Discovery

Product Design Career – Coderhouse (2023 – 2024)

Foundations of User Experience (UX) Design – Google (Coursera) (2023 – 2023)

Full Stack Development Career – Coderhouse (2021 – 2023)

Master Web Designer Pro – Dr. Graphic (2012 – 2013)

Professional Graphic Designer – Centro Gráfico de Tecnología (IDITEC) (2008 – 2011)