Grace Maselli

10+ years of creating clear, high-performing B2B messaging to deliver accurate, accessible, and brand-aligned content across every channel. Results-driven B2B content and healthcare communications professional with experience developing high-impact, regulatory-compliant content across managed care, pharmaceutical, and public health sectors. Seasoned in translating complex, technical subject matter into clear, persuasive content across web, email, proposal, and field-enablement formats that drive brand awareness and support business growth through data-informed engagement strategy.

Demonstrated track record managing multiple client accounts and cross-functional stakeholders, including compliance, design, UX, SEO, and analytics teams to deliver brand-aligned and audience-optimized content for digital and traditional channels.

Background includes high-value Medicaid procurement wins, multimillion-dollar federal pursuits, and enterprise member engagement campaigns reaching 75K+ audiences. 2025 Molina Healthcare New York Vanguard Award Winner for outstanding work across New York regional operations, championing innovative community wellness initiatives.

Senior Healthcare Communications Specialist, New York Growth and Community Engagement at Molina Healthcare of New York (2024-01 – 2026-01)

Directed comprehensive content development for regulatory-compliant marketing materials, internal and external communications, and member-facing resources across print, digital, web, email, and SMS by ensuring consistent brand voice and messaging across all channels. Championed cross-functional collaboration across departmental leaders and external vendors as a primary communications liaison to translate strategic business objectives, proactively identify content needs, and address process gaps. Governed a regulatory review and approval lifecycle for marketing materials to drive strict compliance with state, federal, brand, and organizational compliance requirements.

• Led an omnichannel campaign utilizing email and SMS targeting 75K+ members to reinforce brand consistency across each touchpoint.
• Transformed a minimally engaged advisory program into an active feedback community that expanded participation up to 50 recurring members from three and generated 180 member responses.
• Yielded 24% boost in preventive care appointments and maternal health event participations within three months by launching well-designed automated, audience-targeted outreach campaigns across email, SMS, social media, and print channels.
• Introduced a customized marketing collateral fulfillment system supporting 190+ field staff that reinforced distribution efficiency and ensure consistent, timely delivery through effective vendor management.
• Drove 30% improvements in the member digital experience by collaborating with national web teams on content development, website enhancement, and user experience refinement with evolving member needs.
• Earned the 2025 Molina Healthcare New York Vanguard Award for demonstrating exceptional leadership, unwavering passion for community health outcomes, and significant contributions supporting the New York health plan.
• Represented the organization before provider partners and Independent Practice Associations by delivering presentations, increasing awareness and adoption of member health education resources.

Senior Copywriter / Content Strategist, Creative Team at Relevate Health (2022-01 – 2023-01)

Developed omnichannel B2B and healthcare marketing content strategy to translate data-driven insights into credible, persuasive B2B content connecting life sciences brands with healthcare professionals (HCPs). Optimized content performance leveraging SEO best practices, audience insights, campaign metrics, and scalable messaging frameworks to strengthen brand visibility. Delivered multimillion-dollar brand campaigns from concept through launch in collaboration with Strategy, Decision and Science Analytics, UX, Design, and SEO teams.

• Oversaw a portfolio of up to six concurrent client accounts plus one direct report to provide and guide content strategy for multiple key life sciences clients, including Alkermes, Multiple Myeloma Research Foundation, and Edwards Life Sciences.
• Maintained consistent editorial excellence and brand voice, with 100% content quality across three+ multimillion-dollar integrated marketing campaigns spanning digital, print, and omnichannel formats.
• Visualized and created 25+ technical marketing assets across print (flip charts, posters, brochures, pamphlets) and digital (web, banner ads, email, social media) channels to accelerate brand awareness, market share, and revenue via audience-appropriate messaging.
• Pioneered and led content strategy for Vivitrol, an FDA-approved treatment for alcohol and opioid dependence, by crafting evidence-based clinical information into HCP- and patient-friendly communications that supported informed treatment discussions.

Strategic Content Creator at Vistra Communications, LLC (2018-01 – 2022-01)

Collaborated across business units on a strategic content development team to produce proposals, social and multichannel campaigns, marketing materials, whitepapers, and executive biographies aligned with client objectives. Partnered with cross-functional stakeholders, including proposal managers, SMEs, executives, designers, and business development leaders to transform complex technical information into compelling, compliant narratives. Managed content development across multiple simultaneous deadlines, balancing proposal schedules, marketing priorities, and executive reviews with editorial excellence.

• Positioned organizations for competitive growth by crafting persuasive messaging frameworks for high-value federal pursuits and strategic marketing campaigns that clearly articulated organizational capabilities and key differentiators.
• Authored winning proposal content that helped the a $450M U.S.

Special Operations

Command (USSOCOM) Core Services Support IDIQ, a multimillion-dollar federal contract by clearly articulating differentiated client capabilities and value propositions.

Medicaid-Focused Strategic Content Creator at WellCare Health Plans (2016-01 – 2018-01)

Oversaw content strategy for Medicaid RFP, RFI, and ITN responses supporting competitive procurements across U.S. government Medicaid contract bids across multiple states markets. Partnered with cross-functional stakeholders, including executives, clinical leaders, operations, and subject matter experts, to develop compliant, high-quality proposal content. Managed multiple concurrent proposal workstreams by balancing aggressive submission deadlines, executive reviews, and evolving procurement requirements.

• Drafted persuasive proposal content that helped win a $6 billion statewide North Carolina Medicaid managed care contract and fully integrated health services, including delivery of public health and social determinants, under NC DHHS Secretary Dr.

Mandy

Cohen.

• Contributed to a successful competitive rebid for a statewide behavioral health contract in Hawaii by crafting persuasive, compliant proposal content aligned with procurement requirements.
• Earned certification through "Essentials of Managed Health Care," a six-month, IACET-accredited industry immersion program to strength healthcare content marketing skills.

Master of Arts in Communications Management – New York University

Bachelor of Arts in Business Journalism – New York University