Isaac Parra Tocar

Business Administrator and Postgraduate Student in Financial and Accounting Management, with an analytical mindset, critical thinking, and solid experience at the intersection of data, processes, and corporate strategy. Expert in transforming large volumes of information and operational/financial KPIs into strategic insights that optimize decision-making, reduce costs, and increase efficiency. Proven ability in designing dashboards (KPIs), data modeling, critical process auditing, and managing tools such as Advanced Excel and Power BI.

Excellent managerial communication skills to align technical goals with the business needs of senior leadership.

Business & Operations Analyst (Admissions and Records Officer) at Universidad de Cundinamarca (Chía Campus) (2023-10 – 2026-03)

• Data Analysis & Reporting: Designed and developed monthly quantitative reports and analytical dashboards in Excel and Power BI to evaluate operational behavior trends, actively supporting institutional strategic planning.
• Data Management & Quality: Managed, cleansed, and audited massive databases (over 7,000 records), ensuring data integrity, traceability, total confidentiality, and compliance with data protection policies.
• Process Optimization (BPM): Led information gathering for key processes within the department, identifying bottlenecks and designing internal control tools that significantly reduced administrative management times.
• KPI Control: Established continuous monitoring of operational and performance indicators (KPIs), analyzing deviations in response times and department goal achievements for executive decision-making.

Process and Business Project Analyst (Intern & Support) at G Marketing y Publicidad (2020-01 – 2023-04)

• Project Structuring & Viability: Participated in the planning, cost analysis, and financial viability of projects for key corporate accounts (e.g., Megacity Shopping Center), aligning budgets and projections with strategic business goals.
• Business Intelligence & CRM: Implemented and managed commercial databases in CRM systems and analytical tools, segmenting clients and structuring control dashboards in Excel that optimized commercial management.
• Performance & Budget Analysis: Monitored costs, expenses, and performance KPIs for traditional and digital campaigns (Meta Analytics), identifying budget deviations and billing inefficiencies to maximize corporate return on investment (ROAS/ROI).
• Continuous Improvement: Structured methodological proposals and cross-functional information flows among creative, administrative, and commercial areas, achieving better operational alignment.

Postgraduate Specialization in Financial and Accounting Management – Universidad de Cundinamarca (UDEC) (2026)

Bachelor's Degree in Business Administration – Universidad de Cundinamarca (UDEC)