Senior UX / Product Designer at Finaipro Technologies (2024-02 – 2026-02)
Full-time · Sole designer embedded in a cross-functional product team
- Delivered 100% of design tasks on time across 24 consecutive sprints — zero blocked User Stories, zero carryovers — enabling engineering to ship every feature on schedule.
- Designed the full UX of an AI-driven financial prediction SaaS (30/60-day market forecasting) for corporate banking analysts — transforming complex data models into interfaces that increased internal platform adoption.
- Built a scalable Figma design system and component library adopted by the full engineering team, cutting handoff ambiguity to zero and accelerating dev velocity sprint over sprint.
- Owned the entire design surface: product app, corporate website, and brand refresh — delivering a unified visual system that strengthened credibility with banks, investors, and strategic partners.
- Used ChatGPT and Claude to decode complex financial domain concepts — enabling faster, more informed design decisions without dependency on external specialists.
- Documented every major design decision with UX rationale — maintained design advocacy when stakeholders pushed for non-data-driven directions, protecting product integrity.
- Served as the UX alignment layer across product, data science, engineering, and leadership — translating competing priorities into clear, actionable design direction.
- Earned consistently positive peer reviews and performance assessments across all evaluation cycles — verified by LinkedIn recommendations from engineers, PMs, and stakeholders.
UX / Product Design Consultant at Jorge Rivera Design (2023-08 – Present)
Independent · Clients in US, Colombia, Panama, and Latin America
- Designed MVPs and product experiences for B2B SaaS and web clients — working directly with founders and CTOs to go from ambiguous requirements to testable prototypes at speed.
- Delivered brand systems, web design, and UX/UI for clients including Aztia (Eurofins), Adsoft, and TQ Tecno Químicas — spanning Fintech, pharma, and industrial verticals.
- Applied AI-assisted design workflows to cut research synthesis and prototyping time, enabling faster stakeholder validation cycles.
UX / UI Designer at Cidenet S.A.S. (2022-08 – 2023-03)
Full-time · Multi-product agile environment (8 months)
- Designed patient-facing web application flows for holistic and homeopathic treatment journeys. Neumomed (Health SaaS)
- Created UX/UI proposals grounded in analytics, usability research, and interaction data (Arkus Nexus)
- Delivered UX/UI improvements for an internal KPI management platform, improving task clarity for HR teams. Mi Tiim (HR SaaS MVP)
- Collaborated daily with product, engineering, and marketing stakeholders across concurrent product tracks.
UX / UI Designer at Fluid Attacks (2019-12 – 2022-12)
Full-time · First and sole designer · 3 years
- Grew customer satisfaction (NPS) from 56% to 66% in 2 years — outcome of a full product redesign driven by structured user research and iterative delivery.
- Ran a 4-week qualitative research sprint that uncovered 6 critical usability failures — session timeouts, broken IA, visual inconsistency — and translated findings directly into the product roadmap.
- Founded the design function from scratch: built the company's first atomic design system, eliminating visual inconsistency across all product surfaces and enabling faster engineering delivery.
- Reduced support ticket volume and detractor count by simplifying core user flows and rebuilding the information architecture around actual user mental models.
- Conducted end-to-end UX research — stakeholder interviews, usability testing, journey mapping, surveys — and introduced design thinking practices in an engineering-dominant culture.
- Designed corporate website, landing pages, and marketing assets alongside the product — owning the full brand-to-product design scope as sole designer for 3 years.
