Jose Lacouture

Business Development & Sales Manager with more than 8 years of experience in B2B sales, key account management, and international expansion in the nutraceutical, pharmaceutical, food, and pet industries. Proven expertise in identifying opportunities, building strategic alliances, and co-developing new projects with clients across the U.S., Canada, and Latin America. Experienced in promoting high-value ingredients such as Smart Lipids, Omega-3 oils, collagen, bioactive mushrooms and gelatin, and in delivering double-digit sales growth through innovative solutions.

Sales Manager - U.S & Canada at Originates Inc (2024-01 – 2026-02)

• Responsible for the commercial strategy in the U.S. and Canadian markets for collagen, gelatin, Omega-3, Bioactive mushroom and Smart Lipids
• Report directly to the CEO and Board of Directors; manage sales, forecasting, and strategic planning
• Lead strategic partnerships and co-innovation projects with top nutraceutical clients
• Execute B2B marketing campaigns (email marketing, lead generation)
• Achievements: +15% sales growth, 11 new clients, introduced Smart Lipids, and co-developed 3 innovation projects

Sales Manager LATAM at Originates Inc (2023-06 – 2023-12)

• Launched Originates' Latam business unit focused on sweeteners and ingredients sourcing services
• Opened new regional accounts and strengthened B2B positioning
• Achievements: Acquired 4 new regional clients, expanding market presence

Key Account Manager – U.S at Originates Inc (2020-09 – 2023-12)

• Managed and grew key accounts across the Southeast and West Coast of the U.S
• Negotiated contracts, optimized pricing, and supported customer-driven innovation
• Coordinated with suppliers and logistics teams to reduce costs
• Achievements: Opened 3 strategic new accounts, consistent revenue growth, collagen & Omega-3 co-development projects, reduced logistics costs

Negotiation & Business Development Analyst at Procaps Group (2018-06 – 2020-08)

• Negotiated raw materials and packaging with international suppliers
• Conducted price benchmarking and sourcing of strategic ingredients
• Managed SAP processes for purchasing and logistics
• Achievements: Generated savings of over US$200,000, maintained >90% supply chain KPIs

Procurement Intern at Procaps Group (2017-10 – 2018-04)

• Supported packaging bids and supplier negotiations
• Managed logistics and cost control of freight and imports in SAP
• Achievements: Implemented new digital system for artwork mass submissions

Master's in Marketing – Universidad del Norte (2026)

Postgraduate Degree in Business Management – Instituto Europeo de Posgrado & UMECIT (2019)

Bachelor's in International Business – Universidad del Norte (2018)

High School Diploma – Colegio del Sagrado Corazón (2012)