Katherin Lasso

Energetic and results-driven SEO Analyst and Digital Analyst. Skilled in keyword research, data analysis, and SEO best practices, I excel at optimizing site rankings and delivering actionable insights. Passionate about using data to enhance marketing efforts and improve overall business outcomes. Proficient in tools like Google Analytics, Power BI, SQL and Looker.

Digital and SEO Analyst at Contáctica (2023-03 – Present)

Built and automated reporting workflows using Excel, Power BI, and Python to improve efficiency and reduce manual tasks. Ensured data quality, integrity, and consistency across multiple data sources. Developed and maintained interactive dashboards to track key business metrics and support data-driven decision-making.

Conducted keyword research and competitive analysis to improve organic search performance. Monitored and analyzed website traffic using SEO tools like Google Analytics and Search Console.

• Built and automated reporting workflows using Excel, Power BI, and Python to improve efficiency and reduce manual tasks.
• Ensured data quality, integrity, and consistency across multiple data sources
• Developed and maintained interactive dashboards to track key business metrics and support data-driven decision-making.
• Conducted keyword research and competitive analysis to improve organic search performance.
• Monitored and analyzed website traffic using SEO tools like Google Analytics and Search Console.

Data Intelligence Intern at Contáctica (2022-08 – 2023-03)

Assisted in the collection, processing, and analysis of large datasets to support business intelligence initiatives. Developed data visualization dashboards to provide actionable insights for decision-making.

• Assisted in the collection, processing, and analysis of large datasets to support business intelligence initiatives.
• Developed data visualization dashboards to provide actionable insights for decision-making.

Postgraduate Degree in Business Intelligence with an Emphasis on Big Data – Universidad Autonoma de Occidente (2025 – Present)

Degree in Marketing and International Business – Universidad Autonoma de Occidente (2019 – 2023)