Lucía Martos

UX/UI Designer with a business and consulting background, specialized in transforming complex processes into intuitive digital products. With experience across industries such as construction, logistics, mining, and services, I combine user research, information architecture, and interface design with a strong understanding of operations, process improvement, and stakeholder needs. My goal is to create user-centered solutions that drive business value and simplify complex workflows.

UX/UI Designer - Vide Solutions SA

(2025-06)

Project: Shortcat – Procurement platform for construction industry.

• Designed a complex ERP ecosystem for the construction industry, connecting procurement, project management, cost control, and other operational modules within a unified experience.
• Translated complex logistics and procurement processes into simple, traceable digital flows — from requirements and supplier comparison to quotations, awarding, and purchase orders.
• Designed differentiated procurement solutions, including collaborative purchasing and reverse auctions, translating complex business rules into intuitive user experiences.
• Integrated user research into product decisions, prioritizing key features to improve operational efficiency and reduce errors.
• Created and maintained the design system, while collaborating closely with business and development teams to ensure consistency, feasibility, and alignment throughout implementation.

UX/UI Designer - JobMatch

(2025-10 - 2026-03)

Human Talent Management Startup, Winner of Startup Perú 12G

• Designed the UX/UI of a multi-sided recruitment platform, creating interconnected experiences for talent, companies, and independent recruiters.
• Consolidated existing user research and conducted competitive benchmarking to identify user needs, market patterns, and opportunities that informed product decisions.
• Designed the information architecture and core user flows for talent and hiring profiles, working closely with a recruitment specialist to ensure alignment with real-world hiring processes.
• Translated complex recruitment workflows into high-fidelity web interfaces, balancing the different needs of candidates, companies, and recruiters.
• Contributed to the product's visual identity, including the definition of its purple accent color and the concept and visual development of Kuska, JobMatch's AI assistant.

Mastter degree profesor - Universidad Católica de Trujillo

(2024-04 - 2025-11)

• Designed and delivered the Quality Control and Performance Indicators course for three cohorts of the Master's Program in Public Management.

Lean Startup Facilitator - Cajamarca Incuba Business Incubator of Cajamarca Chamber of Commerce and Production - Cajamarca, Peru

(2023-06)

• Supported entrepreneurs at different stages of development, from defining and validating problems and customer segments to designing value propositions, business models, and validation experiments using agile methodologies such as Lean Startup.
• Designed content, methodologies, and tools for incubation programs; facilitated workshops and training sessions; mentored entrepreneurial teams; monitored project progress; and identified opportunities to strengthen value propositions, customer understanding, and the application of tools developed throughout the incubation process.

Web Analyst - Vide Solutions SAC

(2024-09 - 2025-05)

Client: Divemotor – Automotive sales and technical services company

• Conducted QA testing for a vehicle sales tracking application, validating design implementation and data flows against approved prototypes.
• Componentized and adapted two automotive brand websites to local market requirements, ensuring consistency and scalability.
• Componentized the design of two brand websites for Divemotor, adapting them to local needs (original references from Chile).
• Tools: Postman, Figma, Microsoft 365, Microsoft Office.

UX/UI Designer - Silcom - Lima, Peru

(2024-02 - 2024-02)

Cybersecurity

• Redesigned Silcom's corporate website, highlighting the value provided to its clients and aligning it with the company's core business through an attractive and functional design.
• Designed corporate materials such as brochures and professional presentations, reinforcing trust in the brand.
• Ensured consistency with the company's brand guidelines.

UX/UI Designer - Vide Solutions SAC - Lima, Peru

(2022-10 - 2023-05)

Multiple digital product projects

• Conducted user research and usability testing to identify user needs, validate design decisions, and improve product experiences.
• Designed end-to-end UX/UI solutions for web and mobile products, from user flows and information architecture to high-fidelity interfaces and prototypes.
• Contributed to the design and evolution of products across different industries, including content creation, restaurant management, and heavy machinery.
• Selected projects: Wikivi · MenuLive · Zoomlion LATAM · Gymspace

Business Consultant - Recursos SAC - Cajamarca, Peru

(2011-10 - 2023-03)

From junior to senior

• Led consulting projects involving the implementation and auditing of Quality, Occupational Health & Safety, and Environmental Management Systems, including ISO 9001, ISO 45001, and ISO 14001 standards.
• Designed technical and financial proposals, conducted client assessments and field visits, and led survey design and field research teams for business and regional development studies.
• Designed and facilitated training, technical assistance, and supplier development programs for entrepreneurs and local businesses, including initiatives for major mining companies.
• Led multidisciplinary consulting engagements, translating business and operational needs into improvement plans, management tools, training programs, and actionable recommendations.

AI for UXers - Interface School by Johan Villalba (2026-05 - 2026-06)

Design Systems - UX Christopher (2025-02 - 2025-03)

Journey Mapping - Interaction Design Foundation (2024-08)

User Experience Research - Sperientia Studio + Lab (2023-12)

AI for Designers - Interaction Design Foundation (2023-12 - 2024-05)

Train the trainer program: Invigoratin ICT – Based Innovation and Entrepreneurship Project - Lean Startup Methodology - Korean International Cooperation Agency – KOIKA (2023-05 - 2023-06)

UX/UI Design - Coderhouse (2022-07 - 2023-02)

Master of Science in Entrepreneurship - Entrepreneurship - University of Florida (2018-08 - 2019-08)

Bachelor of Business Administration - Business Administration - Universidad Privada del Norte (2011-12)