Luisa Contreras

Marketing, sales, and product management leader with over 10 years of experience in multinational companies leading the medical and device industries, including Stryker, Becton Dickinson, Pfizer, ICU Medical, Fresenius Kabi, and Baxter. My focus has been on creating and executing marketing and sales strategies, market research, economic and clinical analysis, sales effectiveness tracking through CRM, and comprehensive product launch management in highly competitive sectors across various Latin American countries. I possess advanced skills in coordinating commercial teams and distributors, goal tracking, and developing marketing plans.

My academic background, including an ongoing MBA at the Universidad de los Andes, provides a solid foundation in strategic management and finance, complementing my technical expertise as an electronic engineer.

Marketing Specialist for Robotic Product NoLa (Northern Latin America) I Stryker

Distributor Sales and Marketing Coordinator for Surgery and UCC BD Interventional I BD Becton Dickinson

Andean Hub Sales Leader, MMS Business Unit I BD Becton Dickinson

Master of Business Administration (MBA)

Universidad de los Andes

Ongoing 2023 - 2025