Maria T Prada
Account Director LATAM | Marketing & Brand Strategy | Business Intelligence
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Sobre mí
Social Communicator and Advertising specialist with over 15 years of experience leading marketing, advertising, and brand positioning strategies for global companies and consumer goods (FMCG) brands. Expert in strategic account management, ATL/BTL campaigns, and Business Intelligence analysis to optimize advertising investment and maximize business results.
Experiencia
Account General Director LATAM at ActiBrand Colombia (2016-06 – Present)
- Strategic leadership of regional accounts across Latin America.
- Development and implementation of marketing and brand positioning strategies.
- Direction of creative and commercial teams.
- Budget management and ROI optimization.
Account Internal Comms Director at ActiBrand Colombia
Marketing and Advertising Director at Pravicom Group / IntroMarketing (2014-08 – 2016-05)
- Development of creative concepts and strategic brand planning.
- Execution of ATL and BTL campaigns.
- Coordination of marketing and creative teams.
Business Intelligence Manager at McCann Erickson (2010-05 – 2014-07)
- Data analysis for strategic decision-making.
- Investment optimization for advertising campaigns.
- Development of consumer insights.
Account Director at Imagen & Marca (BTL) (2008-02 – 2010-04)
- Comprehensive management of BTL projects.
- Budgeting and campaign coordination.
Educación
Specialization in Marketing and Advertising – Premier London College
B.A. in Social Communication with an emphasis in Advertising – Pontificia Universidad Javeriana
Diploma in Marketing Management – Politécnico Colombiano
Diploma in Marketing Methodology and Applicability – SENA
Course in General English – Englishouse School, London
