Mario Salazar

CRM & Revenue Operations Specialist with experience implementing and optimizing CRM platforms such as HubSpot and GoHighLevel for companies in the automotive, marketing, and insurance industries in the U.S.

Focused on improving lead management, marketing automation, and sales pipeline performance. Experienced in building CRM workflows, integrating marketing channels, and structuring sales processes that help businesses convert more leads into real opportunities.

Passionate about using data, automation, and customer insights to improve marketing and sales alignment and drive business growth.

CRM Administrator & Marketing Automation Specialist

• Implement and manage CRM platforms including HubSpot and GoHighLevel
• Design and optimize sales pipelines and lead management systems
• Build automated workflows for lead follow-up and customer nurturing
• Integrate CRM with marketing channels such as Meta Ads, WhatsApp, and email automation
• Segment databases and manage contact lifecycle stages
• Support BDC teams with structured follow-up processes to increase appointments and sales opportunities
• Analyze funnel metrics to improve lead conversion and sales performance

Columbia university