Business intelligence and data specialist
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I'm an experienced International Business Administrator and Business Intelligence Lead with a wealth of experience spanning multiple industries, including retail, finance, pharmaceuticals, entertainment,
manufacturing, education, and marketing/health.
With a proven track record as a consultant in Business Intelligence solutions, I have successfully implemented projects for companies ranging from small startups to large corporations, providing holistic solutions that address complex business challenges. . My expertise extends to BI projects, no-code app development, and Google BigQuery databases, complemented by proficiency in GCS, GCP, Postgres and
Google Dataprep.
I excel in team leadership, ensuring the delivery of high-quality products that meet and exceed client expectations. With a goal-oriented and problem-solving mindset, I thrive in dynamic environments and am adept at navigating change and ambiguity with ease.
Business Intelligence and Data Lead
DocRed December 2023 - Current
Collaborate with cross-functional teams to understand business objectives and translate them into data-driven strategies and initiatives.
Provide actionable recommendations to stakeholders based on data analysis, helping to improve user engagement and retention rates.
Act as a subject matter expert on data analytics and user behavior, providing guidance and support to internal teams and external stakeholders.
Create strategies to analyze user behavior on the virtual platform to identify patterns, trends, and preferences among medical professionals.
Utilize data analytics techniques to extract insights from user interactions, content consumption,
and engagement metrics.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to user engagement, content effectiveness, and platform usage.
Conduct A/B testing and other experiments to optimize platform features, content recommendations, and user experience.
Foster a data-driven culture within the organization by promoting the importance of data-driven decision-making and sharing insights across departments.
Successfully implemented a comprehensive BI model in Power BI within a record-breaking timeframe of three months, streamlining company-wide data analytics and reporting processes.
Developed and managed five additional dashboards tailored to the specific needs of pharmaceutical partners, providing them with actionable insights and enhancing their engagement with our platform.
Cultivated strong relationships with pharmaceutical partners through monthly strategic calls,
delivering key insights and fostering collaboration to drive mutual success in the alliance.
Implemented data capture mechanisms to gather previously unmeasured data points, enhancing the company
's understanding of product performance and user behavior.
Collaborated closely with the Engagement team to improve platform user retention by nearly 8
percentage, leveraging data-driven strategies and insights to enhance the user experience and drive higher engagement levels.
Established and maintained robust data governance practices, ensuring the accuracy, integrity, and security of data across the organization's BI platform.
Business Intelligence & Data Manager
Nevox Farma May 2021 - Jun 2023
Spearheaded the establishment of BI department, resulting in a robust and sophisticated function.
Supervising the maintenance of data analysis platform, creating Looker Studio and Power BI data sets and implementing DAX development.
Designing and implementing queries for visualizing large datasets.
Developing data-driven culture across the organization.
Collaborating with stakeholders cross- organizationally to develop data-driven tools and solutions for complex business challenges for different business areas.
Building high-quality data solutions to meet business needs, improving functionality and automating processes.
Automating and improving BI tools, applying AI and developing digital assets to minimize errors and enhance operational efficiency.
Identifying, analyzing, and interpreting trends and patterns in complex and large datasets.
Increased sales productivity 8X designing and implementing customized sales performance dashboards In LookerStudio and PowerBI tailored to the business needs.
Spearheaded swift transition of data visualization from PowerBi to Google Looker Studio, migrating datasets to Google Cloud Storage (GCS) and establishing data connectivity through Google BigQuery.
Completed the project within a one-week timeframe, demonstrating strong project management skills and leadership.
Developed customized code for secure connection between Google BigQuery and Data Studio, ensuring restricted access to specific dashboards and robust data privacy controls.
Addressed paramount concern of data protection and aligned with common requests from companies in terms of data privacy.
Implemented Data and BI solutions, driving financial growth and profitability through data-driven decision-making.
Developed Python-based ETL system from scratch, ensuring data integrity and supporting approximately
99 dashboards for confident data-driven decision-making across departments.
Designed and developed three no-code interface applications for administrative, marketing, and commercial departments, incorporating automation capabilities and security filters for efficient and secure operations.
Enabled effective tracking, measurement, and management of operations within BI models through the implemented applications.
Revolutionized the logistics process by creating and implementing a live supply chain system that empowered customers to monitor order status in real-time. Leveraging innovative app technology integrated with bots, the system automated various logistics processes, enhancing efficiency and customer satisfaction.
Digital Analytics for Marketing Professional
Course in Digital Media and marketing Strategies
UAG Autonomous University of Guadalajara
