Freelancer - Freelancer - Medellín, Colombia
(2025-05)
- Freelance job as customer support agent for Spark Driver's Walmart App
- Support for the social media accounts of a candidate for the Colombian House of Representatives
- Learning about Claude and some basics about UX writing.
Content Manager - Pacific Workers - Medellín, Colombia
(2024-06 - 2025-05)
- Developed and managed content strategies across blogs, landing pages, newsletters, and press releases.
- Oversaw editorial calendars for multi-channel platforms including Facebook, Instagram, X (Twitter), TikTok, Google My Business, and LinkedIn.
- Conducted keyword research and traffic analysis using Google Analytics and Semrush.
- Increased website traffic by 25% through targeted on-page SEO.
- Improved visibility of Spanish-language content (Tu Lucha) by 30%.
- Updated and optimized SEO for 70+ articles across company platforms.
SEO Copywriter - SEO Dream Team Latam - Medellín, Colombia
(2023-01 - 2023-10)
- Created and published SEO-optimized landing pages for online casino and sports betting websites across Latin America.
- Implemented SEO best practices to enhance site rankings and user engagement.
- Authored and launched 10+ niche websites.
- Optimized 50+ landing pages to align with on-page SEO strategies.
Freelance Quality Analyst - Sistel
(2022-11 - 2024-06)
- Performed technical, orthographic, and structural quality reviews of e-learning modules (OVAs) designed for corporate training programs.
SEO Content Writer - Holafly - Medellín, Colombia
(2022-02 - 2022-10)
- Wrote and edited SEO-focused blog articles and free press releases to drive organic traffic.
- Managed updates and content improvements across multiple company blogs.
- Generated traffic contributing to a ~10% increase in SIM card and eSIM sales.
- Authored and optimized 70+ articles with on-page SEO techniques.
Bilingual Content Writer - We Will Figure It Out / KM Medical Solutions
(2020-09 - 2022-01)
- Researched, wrote, translated, and adapted English and Spanish articles on digital marketing and entrepreneurship for agency clients' websites.
- Optimized existing content for search intent, improving organic reach and on-page engagement.
Freelance Academic Content Writer - Diario La Repubblica / MKTU
(2020-01 - 2022-12)
- Created and adapted academic content on digital marketing trends to convert prospects into enrolled students for paid and free online courses.
Journalist & Institutional Communicator - City of Medellin
(2017-02 - 2019-12)
- Investigated and authored long-form articles for Soy Medellin, the city government's flagship institutional magazine, covering public policy, urban development, and civic affairs.
Freelancer - Freelancer
(2016-07 - 2017-01)
- Support in communications for the 2017 Exposolar Fair.
- Informal courses in digital marketing.
SEO Communicator & Content Strategist - Estrategia MIC
(2015-07 - 2016-06)
- Managed SEO-optimized corporate blogs for multiple agency clients, producing consistent editorial calendars and measuring organic performance.
- Maintained and refreshed landing page copy for the agency's own website; supported community management and internal communications.
SEO Copywriter & Team Lead - Hibu
(2013-03 - 2015-06)
- Wrote and edited SEO copy for corporate websites targeting the Spanish market, consistently meeting quality and turnaround standards.
- Supervised a team of SEO writers; collaborated with the SEM team to align paid and organic search strategies.
Social Communicator - Corporación Ateneo Porfirio Barba Jacob
(2010-10 - 2013-02)
- Developed communication strategies for cultural initiatives, events, and public outreach.
- Produced content for social media, print, and online publications to raise awareness.
- Managed media relations and organized press conferences to promote the organization's projects.
- Collaborated with internal teams to develop and execute campaigns that aligned with the organization's values.
Freelance Journalist - Grupo Nacional de Medios - Q'hubo Bogotá
(2010-09 - 2012-12)
- Wrote engaging articles on a wide range of topics for Qhubo, including news, culture, and entertainment.
- Conducted interviews, fact-checked information, and delivered high-quality content on time.
- Managed multiple assignments and maintained a fast-paced production schedule.
- Worked with editors to refine stories, ensuring they were clear, engaging, and informative.
Social Communicator – Nocturnal Cultural Park - Feria de las Flores, Medellín
(2010-05 - 2010-09)
- Responsible for the festival's internal and external communications.
- Managed media relations for event coverage.
Freelance Scriptwriter for e-Learning Content - CEIPA Institución Universitaria
(2009-08 - 2010-09)
- Writing scripts for e-Learning content.
Blog Writer - Blog 1P
(2008-11 - 2009-07)
- Writer for the Technology, Sports, Health, Home, Economy, Entertainment, Lifestyle, Tourism, Automotive, and Nature sections.
Editor, Reporter, and Proofreader - Revista La Prensa de las Carolinas
(2006-03 - 2008-10)
- Online reporting on health, fashion, economy, automobiles, sports, lifestyle, entertainment, home, and décor topics.
- Editing journalistic texts.
- English-to-Spanish translations, copywriting for press advertisements, proofreading for spelling, grammar, and style, editorial management, and editorial coordination with contributors on legal matters, cooking, personal development, social events coverage, health experts, and local businesses.
Editor - Revista Mundo Latino
(2003-02 - 2007-11)
- Online reporting on current affairs topics; editing and proofreading journalistic texts; English-to-Spanish translations; editorial management.
Freelancer - Freelancer
(2001-12 - 2003-01)
- I completed several English courses.
- I worked on occasional article writing for local community newspapers.
- I supported community communication processes.
Reporting, Writing, and Proofreading - Periódico El Informativo de Envigado
(1999-01 - 2001-11)
- Reporting on community, social, political, economic, and cultural topics.
- Proofreading and editing journalistic texts and advertorials.
Reporter/Journalist - Periódico El Meridiano de Sucre
(1998-09 - 1998-12)
- Reporting and writing news stories on public safety in the Montes de María region, on the Colombian Caribbean coast.
Reporter/Journalist - Periódico El Mundo
(1997-08 - 1998-08)
- Reporting and writing articles and news stories for the culture section, public order, and regional affairs topics.
