Sara Acosta

Retail and brand professional with 8+ years of experience in beauty retail, store operations, sales, and digital content. Trusted to help operate a high-volume beauty retail environment, independently handling opening and closing responsibilities, inventory, sales, and daily store needs. Experienced in developing original social media content for Bellami, including a recurring series featured across Bellami's social platforms.

Beauty Consultant / Retail Operations at BELLAMI BEAUTY BAR (2023-01 – Present)

• Help operate the Bellami Beauty Bar alongside team members, taking on key daily responsibilities in the absence of a Store Manager or Assistant Manager.
• Open and close the store, maintain the sales floor, and ensure daily operations are organized and customer-ready.
• Drive sales through hair-extension consultations, color matching, personalized recommendations, upselling, and cross-selling.
• Monitor and organize inventory while helping maintain product availability, merchandising, and overall store presentation.
• Build strong client relationships through product expertise, personalized service, and education on hair extensions, styling, and maintenance.

Freelance Social Media Content Creator at BELLAMI Hair (2025-01 – Present)

• Independently create, write, produce, film, and edit branded content centered on Bellami hair extensions, products, and beauty education.
• Created "Sara Says," an original recurring mini-series that she writes, produces, and edits for Bellami's social media.
• Develop content featured on both Bellami's main Instagram and the NYC Beauty Bar social media platforms.
• Produce highly engaging content, with posts regularly receiving hundreds of likes and strong audience interaction.
• Translate products and brand messaging into entertaining, informative content that supports product awareness and customer engagement.

Beauty Consultant / Makeup Artist at BEAUTY BOUTIQUE BY SHOPPERS DRUG MART (2019-01 – 2023-12)

• Provided personalized beauty consultations, makeup applications, and product recommendations tailored to individual clients.
• Consistently supported sales through product expertise, upselling, and cross-selling across cosmetics and beauty categories.
• Educated customers on cosmetics, skincare, application techniques, and emerging beauty trends.
• Supported in-store events, promotions, and new product launches for major beauty brands.
• Maintained an organized sales floor and delivered a welcoming, professional customer experience.
• Managed the Beauty Boutique's Instagram account and created promotional content.

Global Makeup Diploma in Makeup – Blanche Macdonald Centre (2021-01 – 2022-12)

Online Graphic Design Course in Graphic Design – ilovecreatives (2025-01 – 2026-12)