Sebastián Parada Quintero

Commercial leader with 10+ years of experience in key account management,

commercial strategy and channel development within regulated consumer goods industries. Proven track record leading go-to-market strategies, market expansion and distributor management across Colombia and international markets. Strong background working cross-functionally with regulatory, quality, product development and supply chain teams. Experience as co-founder and commercial director, now seeking senior commercial or key account roles in regional or global organizations.

CO-FOUNDER & COMMERCIAL DIRECTOR | OX SPORTS NUTRITION

2019- TODAY

-Led commercial strategy and expansion of retail, e-commerce and distributor channels in regulated consumer goods environments.

• Managed key account relationships, negotiated pricing and portfolio positioning with specialty and large-format retailers.
• Designed and executed go-to-market plans for multiple product launches.
• Worked cross-functionally with regulatory, quality and product development to ensure compliance and market readiness.
• Developed market entry strategies for new territories in LATAM

CO-FOUNDER & COMMERCIAL LEADER | CARE NUTRITION

2022- 2024

• Participated in product development and early commercialization of nutrition products for clinical populations.
• Supported go-to-market and positioning strategies targeting healthcare professionals and key accounts.
• Built strong relationships with KOLs and partners.
• Collaborated on regulatory compliance and quality documentation in a highly regulated environment

COMMERCIAL LEADER - KAM | IBEROPHARMA

2013- 2021

• Managed strategic national and international accounts, leading customized product development and long-term partnerships.
• Opened and expanded accounts internationally, supporting export and import operations.
• Led commercial negotiations and coordinated cross-functional teams (R&D,

quality, regulatory, supply chain).

• Supported clients in navigating regulatory and documentation processes for international compliance.

INDUSTRIAL DESIGNER

UINVERSITY OF BOGOTA JORGE TADEO LOZANO

2008- 2012

SPECIALIST IN PRODUCT DESIGN AND MANAGEMENT FOR EXPORT

PONTIFICIA UNIVERSIDAD JAVERIANA

2012-2013