Tania Rueda

Marketing Project Coordinator and Digital Marketing Strategist with 7+ years of experience managing high-volume marketing initiatives across B2B and service-based environments. Skilled at coordinating cross-functional teams, managing complex project pipelines, and ensuring timely campaign execution across multiple clients. Experienced in stakeholder communication, quality assurance of marketing assets, and marketing workflow optimization using project management tools.

Strong background in paid media, analytics, and marketing operations within international remote teams.

Marketing Project Coordinator at Fullsteam (2025-08 – Present)

• Coordinated 120+ marketing projects and 6,700+ project tasks through structured workflows and project dashboards.
• Maintained consistent campaign delivery timelines across a high-volume client portfolio.
• Manage 45-60 marketing projects per month across 14-20 client accounts, ensuring campaign launches within a 30-day implementation timeline.
• Serve as the primary point of contact between clients and internal marketing teams, aligning deliverables, timelines, and expectations.

Digital Marketing Strategist at Clear Horizon Legal Solutions (2021-04 – 2025-08)

• Led a team of 4 in executing full-funnel marketing strategies focused on lead generation and conversion optimization.
• Managed Google Ads campaigns (Search, P-Max, Shopping) with over 140,000 clicks, an average CPC of $0.23, and more than 3.2 million impressions, since October 2024.
• Executed Meta Ads A/B testing campaigns that generated 4,945 site clicks at $0.08 CPC, over 911,000 views, and 5,360 engagements. A call-focused campaign reached 59,000+ people, with 380 call clicks and a $0.71 cost per call click. Results generated in the first 30 days.
• Optimized targeting strategies, built automation flows, and analyzed performance using GA4, Tag Manager, and Looker Studio.
• Managed a mailing list of over 20,000 subscribers and led data-driven reporting for continuous improvement.
• Coordinate full project lifecycle including project intake, task allocation, workflow tracking, and delivery management.
• Conduct quality assurance reviews of digital and physical marketing assets, including paid ads, landing pages, websites, and print materials.
• Collaborate with cross-functional teams including design, paid media, web development, and strategy to ensure campaign readiness.
• Monitor team workload and project progress through dashboards in Asana, Guide Cx and Salesforce.
• Identify risks and resolve workflow bottlenecks to ensure deadlines and quality standards are consistently met.

Marketing Consultant at Industrias Phatra S.A.S. (2019-06 – 2025-08)

• Developed the company's digital presence with a strong focus on branding, SEO, and B2B lead generation.
• Designed and managed the corporate website, content strategy, and social media presence aligned with commercial goals.
• Implemented performance dashboards and led the company's digital rebranding.
• Worked closely with the graphic designer and sales team to align visual communication with both technical and commercial needs.
• As a result of this work, the company participated for the first time in the AAPEX international trade show in Las Vegas, marking a key milestone in its global positioning.
• Supported international brand positioning including participation in AAPEX Las Vegas, a major automotive industry trade show.

Operations Manager at Sea Global Logistics S.A.S. (2017-02 – 2019-10)

• Coordinated over 30 import logistics operations from the Middle East, primarily for furniture brands.
• Managed relationships with 10+ international suppliers and oversaw the full import and customs documentation process.
• Ensured 100% regulatory compliance using the Muisca DIAN platform and local trade regulations.
• Supervised reporting, invoicing, and inventory control, reducing administrative errors by 30% through standardized Excel templates.
• Contributed to the automation of operational emails, implementing internal flows for shipment confirmations, supplier follow-ups, and document expiration alerts.

Certification in Digital Marketing Certification – ONUDI (2019 – 2019)

Undergraduate in Environmental and Civil Engineering – Los Andes University (2014 – 2016)

Academic High School Graduate – Gimnasio Colombo Británico (2013 – 2013)