EXPERIENCE
First Cash Colombia, SAS
August 2017 – March 2023
Colombian Coordinator and Director/Legal Representative
Bogotá, Colombia
Duties and Responsibilities
- Initiate and execute a strategic to expand operations in Colombia since 2017.
- Negotiate commercial leases and establish contractual clauses for each branch.
- Manage the company’s purchasing and vendor negotiations.
- Manage infrastructure contracts.
- Ensure the company In Colombia complies with all legal aspects at a commercial and contractual level.
- Responsible for developing the marketing strategy and positioning of the brand.
- Represent the company before every competent entity in the country and act as the Colombian legal representative.
- Provide the parent company and directors with the country’s monthly report.
- Assist HR department with managing all Colombian employees.
- Manage the social media channels in Colombia.
- Support the construction department through the development of new locations.
Achievements
- Opened 16 commercial branches in Bogotá, Colombia.
- National expansion plans were projected to include cities like Medellin, Cali, and Barranquilla.
- Since suppliers were contracted locally, customs and tax were saved, resulting in 40% savings in operational and construction costs.
- During the pandemic, all biosafety and safety protocols were implemented, and post-COVID, successfully spearheaded governmental relations to reopen all locations safely and effectively.
- Implemented comprehensive strategies to meet all immediate customer needs through an effective Customer Service Department.
- Various platforms were utilized to implement a successful media plan and establish exponential growth on social media.
Dr. Sharp, LLC
2009-2017
Vice-president of Operations and Partner
Miami, Florida USA
Duties and Responsibilities
- Develop products for the dental line.
- Manage the manufacturing channels for the dental product line.
- Prepare a business plan and pitch it to investors to secure funds for the brand’s growth.
- Coordinating and executing all orders.
- Design, create and manage the company's website.
- Plan, execute, and supervise all marketing, advertising, and social media efforts.
- Establish and negotiate distribution channel contracts.
Achievements
- The brand achieved positioning in small, medium, and large distribution channels, including Walmart, Target, Kmart, and Wholefoods in the United States.
- A global distribution channel for the brand was created in South America, Europe, Asia, United Arab Emirates, and several Duty-Free companies.
- The brand image and manufacturing changes were made to create products that meet market needs.
- Constant growth of 20% was achieved in sales and distribution each year.
Fast Frame
2006-2009
Franchise Owner
Fort Lauderdale, FL USA The Branding Group Luxury Group
2004-2006
Director of Operations and Account Manager
Miami, FL USA
Charlie’s Roastbeef
2000-2004
Owner and General Manager
Miami Beach, FL USA
