Christopher Alpizar

SEO Specialist and Systems Engineer with 7+ years of experience in Technical SEO, Outreach SEO, Link Building, Content Optimization, Keyword Research, and SEO Operations built within the regulated U.S. sports betting and gambling industry. Proven experience managing SEO workflows and teams, training analysts, executing technical audits, and improving organic search performance for highly competitive regulated markets. Skilled in on-page and off-page SEO, internal linking strategies, competitor analysis, content briefing, and performance reporting.

Experienced working in fast-paced environments and passionate about AI-assisted SEO workflows and automation-driven growth strategies.

SEO Associate at Grandstand (2024-01 – 2026-05)

• Conduct keyword research and content optimization strategies.
• Perform technical SEO audits, sitemap analysis, and internal linking improvements.
• Identify SEO errors and optimization opportunities to improve organic visibility and search performance.
• Collaborate with content and outreach teams to strengthen SEO signals and content relevance.
• Partner directly with the Content SEO team to brief, score, and optimize on-page content, aligning keyword targeting and content structure with both search-intent data and state-specific regulatory/responsible-gambling guidelines.
• Provide SEO support during regulated sports betting launches across multiple U.S. states, including Arizona, Vermont, North Carolina, and Missouri. Each requiring adherence to distinct state licensing and compliance standards.
• Conduct SEO editing for sports betting, sports, and legislative news content, contributing to CTR improvements across high-traffic sports betting pages.
• Perform large-scale internal linking optimization and website cleanup initiatives, removing more than 5,000 underperforming pages identified in Google Search Console to improve crawl efficiency and conversion performance.
• Create a keyword matrix for top search queries and geo-targeted keywords to improve internal linking optimization across the website.
• Support SEO reporting and performance tracking initiatives.

Outreach Marketing Manager at Grandstand (2021-05 – 2023-12)

• Manage outreach strategy for Gambling.com, one of the most competitive and closely regulated affiliate marketing domains in the US market.
• Consistently secure 50+ high-quality backlinks per month with a 15–20% publisher response rate, targeting DR 20+ sites with an average DR of 50.
• Oversee outreach budget allocation and link monitoring, ensuring backlink retention and compliance with Google quality standards and industry advertising regulations.
• Lead and train a team of Outreach SEO Analysts.
• Manage workflow planning, KPI tracking, and team performance reporting.
• Review and edit SEO content prior to publication.
• Conduct competitor analysis, keyword research, and outreach strategy development to boost campaign performance.

SEO Analyst at Advision Development (2019-04 – 2021-03)

• Executed off-page SEO strategies for SportsbookReview.com, a sports betting information platform, through targeted backlink acquisition and outreach campaigns, improving rankings for high-value keywords such as "best sportsbooks," "NFL odds," and "NFL sportsbooks" most of them during peak NFL seasons.
• Acquired an average of 20+ high-quality backlinks per month targeting DR 20+ sites with an average DR of 43.
• Monitored SEO performance using tools such as SEMrush, Ahrefs and Google Analytics to track rankings, traffic trends, and campaign effectiveness.
• Collaborated with content and social media teams to improve organic visibility, including YouTube SEO and video content strategies.
• Performed keyword research and competitor analysis to support SEO growth strategies.
• Optimized title tags, meta descriptions, and on-page SEO elements.
• Assisted with content editing, reporting, and SEO performance monitoring.
• Trained junior Outreach SEO Analysts.

Customer Service Executive & Telecommunications Technical Advisor at Grupo ICE (2013-10 – 2019-04)

• Provided customer support and sales assistance for Kölbi telecommunications products and services, including mobile phone lines, devices, internet, and landline solutions.
• Assisted customers with account management, billing inquiries, service activations, plan modifications, and technical support requests.
• Processed outage reports, troubleshot service-related issues, and coordinated resolutions to ensure customer satisfaction.
• Consistently delivered accurate information, identified customer needs, and promoted relevant products and services while maintaining high standards of service and compliance with company policies.

Office Service Desk Agent at CompuCom – Intel (2013-03 – 2013-10)

• Delivered internal technical support to Intel employees across Windows and Mac systems, SAP, shared drives, and networked systems.
• Troubleshot user access issues, system errors, and connectivity problems for shared folders and network resources, resolving and escalating tickets within SLA.

Customer Service & Technical Support Agent at Amazon (2012-09 – 2013-01)

• Provided technical support and guidance to Amazon.com users, including troubleshooting for Kindle devices.
• Resolved account, order, and device-related issues through phone and chat support channels.

Level II Technical Support Agent at Convergys (2012-04 – 2012-07)

• Provided Level II technical support for fiber-optic internet services to business clients, resolving connectivity issues and equipment/connection errors.

Back Office & Technical Support Agent at Teletech (2010-12 – 2012-04)

• Handled Level II escalated tickets for ADSL and DataCard services for Vodafone Spain end users, resolving connectivity and hardware-related incidents.

Bachelor's Degree in Systems Engineering – Universidad Americana

Bachelor's Degree in Informatics Teaching – Universidad Americana