SEO Associate at Grandstand (2024-01 – 2026-05)
- Conduct keyword research and content optimization strategies.
- Perform technical SEO audits, sitemap analysis, and internal linking improvements.
- Identify SEO errors and optimization opportunities to improve organic visibility and search performance.
- Collaborate with content and outreach teams to strengthen SEO signals and content relevance.
- Partner directly with the Content SEO team to brief, score, and optimize on-page content, aligning keyword targeting and content structure with both search-intent data and state-specific regulatory/responsible-gambling guidelines.
- Provide SEO support during regulated sports betting launches across multiple U.S. states, including Arizona, Vermont, North Carolina, and Missouri. Each requiring adherence to distinct state licensing and compliance standards.
- Conduct SEO editing for sports betting, sports, and legislative news content, contributing to CTR improvements across high-traffic sports betting pages.
- Perform large-scale internal linking optimization and website cleanup initiatives, removing more than 5,000 underperforming pages identified in Google Search Console to improve crawl efficiency and conversion performance.
- Create a keyword matrix for top search queries and geo-targeted keywords to improve internal linking optimization across the website.
- Support SEO reporting and performance tracking initiatives.
Outreach Marketing Manager at Grandstand (2021-05 – 2023-12)
- Manage outreach strategy for Gambling.com, one of the most competitive and closely regulated affiliate marketing domains in the US market.
- Consistently secure 50+ high-quality backlinks per month with a 15–20% publisher response rate, targeting DR 20+ sites with an average DR of 50.
- Oversee outreach budget allocation and link monitoring, ensuring backlink retention and compliance with Google quality standards and industry advertising regulations.
- Lead and train a team of Outreach SEO Analysts.
- Manage workflow planning, KPI tracking, and team performance reporting.
- Review and edit SEO content prior to publication.
- Conduct competitor analysis, keyword research, and outreach strategy development to boost campaign performance.
SEO Analyst at Advision Development (2019-04 – 2021-03)
- Executed off-page SEO strategies for SportsbookReview.com, a sports betting information platform, through targeted backlink acquisition and outreach campaigns, improving rankings for high-value keywords such as "best sportsbooks," "NFL odds," and "NFL sportsbooks" most of them during peak NFL seasons.
- Acquired an average of 20+ high-quality backlinks per month targeting DR 20+ sites with an average DR of 43.
- Monitored SEO performance using tools such as SEMrush, Ahrefs and Google Analytics to track rankings, traffic trends, and campaign effectiveness.
- Collaborated with content and social media teams to improve organic visibility, including YouTube SEO and video content strategies.
- Performed keyword research and competitor analysis to support SEO growth strategies.
- Optimized title tags, meta descriptions, and on-page SEO elements.
- Assisted with content editing, reporting, and SEO performance monitoring.
- Trained junior Outreach SEO Analysts.
Customer Service Executive & Telecommunications Technical Advisor at Grupo ICE (2013-10 – 2019-04)
- Provided customer support and sales assistance for Kölbi telecommunications products and services, including mobile phone lines, devices, internet, and landline solutions.
- Assisted customers with account management, billing inquiries, service activations, plan modifications, and technical support requests.
- Processed outage reports, troubleshot service-related issues, and coordinated resolutions to ensure customer satisfaction.
- Consistently delivered accurate information, identified customer needs, and promoted relevant products and services while maintaining high standards of service and compliance with company policies.
Office Service Desk Agent at CompuCom – Intel (2013-03 – 2013-10)
- Delivered internal technical support to Intel employees across Windows and Mac systems, SAP, shared drives, and networked systems.
- Troubleshot user access issues, system errors, and connectivity problems for shared folders and network resources, resolving and escalating tickets within SLA.
Customer Service & Technical Support Agent at Amazon (2012-09 – 2013-01)
- Provided technical support and guidance to Amazon.com users, including troubleshooting for Kindle devices.
- Resolved account, order, and device-related issues through phone and chat support channels.
Level II Technical Support Agent at Convergys (2012-04 – 2012-07)
- Provided Level II technical support for fiber-optic internet services to business clients, resolving connectivity issues and equipment/connection errors.
Back Office & Technical Support Agent at Teletech (2010-12 – 2012-04)
- Handled Level II escalated tickets for ADSL and DataCard services for Vodafone Spain end users, resolving connectivity and hardware-related incidents.
