Guillermo Quesada

Finance-trained executive with 20+ years of experience across corporate finance, general management, and multicountry operations in Latin America and the Middle East. Began in finance with Intel and Hewlett Packard before moving into project leadership, tourism and entertainment operations, and full P&L management.

Experience ranges from global FP&A and finance transformation to leading businesses with 200+ employees, managing a $12M P&L and an $11M operating budget, and improving profitability through pricing, cost control, and operating discipline.

Managing Partner & Co-Founder at Divein Group (2022-01 – Present)

Strategic advisory platform focused on operating model redesign, financial planning, pricing, and performance improvement for regional and international organizations. Advisory work has been conducted alongside selected executive leadership mandates.

• Designed multi-country governance and financial planning models for Global Leisure & Entertainment, adopted at board level across LATAM operations.
• Built pricing and profitability tracking models for Divein Experiences, improving visibility into project-level margins.
• Led an operational and financial diagnosis for Suplesa S.A., identifying structural inefficiencies and designing executive reporting and planning tools.

General Manager at LEOS International (2024-01 – 2025-12)

• Directed a multi-country attractions network with 200+ employees and full responsibility for P&L, budgeting, forecasting, cash flow, and operations.
• Presented performance to the Board and improved pricing, revenue mix, and operating visibility across markets.
• Implemented KPI tracking and governance routines across sites to strengthen accountability.

Group Operations Manager at HERO Experiences Group (2022-01 – 2024-12)

• Led 180+ employees across multi-site entertainment operations in Dubai while managing an $11M annual operating budget.
• Reduced operating costs by 12% through stronger financial controls, procurement governance, and structured margin reporting.
• Managed vendors across all operating sites, improving cost control and supplier performance standards.

Managing Partner at Summit X Tourism Consultancy (2021-01 – 2022-12)

• Advised GCC tourism developers on financial planning, investment structuring, and project feasibility.
• Developed feasibility and investment models supporting more than $10M in identified value creation opportunities.

General Manager at Toroverde Adventure Park (2018-01 – 2021-12)

• Owned the full P&L of a $12M operation and increased profitability by 30% through pricing, revenue mix, commercial partnerships, and cost management.
• Led 35+ employees across operations and administration and developed the commercial strategy supporting revenue growth and market positioning.

Senior Project Manager at Toroverde Adventure Park (2017-01 – 2018-12)

• Directed the development of a $7M tourism infrastructure project from scoping through commissioning.
• Delivered $500K in savings through execution management and procurement optimization; managed $250K+ in global brand sponsorships.

Senior Business Strategy Financial Analyst at Hewlett Packard (2013-01 – 2016-12)

Enterprise Services Division

• Delivered $50M in annual savings by leading finance optimization initiatives across 35+ countries, including process restructuring and control redesign.
• Built forecasting and scenario models used by global leadership for executive decision-making.

Senior Financial Planning Analyst at Hewlett Packard (2008-01 – 2013-12)

Personal Systems Group Division

• Managed budgeting, forecasting, and financial close cycles for HP's $42B global division.
• Produced variance analysis and executive reporting used by senior leadership for course correction.

Capital & Equipment Analyst at Intel Corporation (2005-01 – 2007-12)

• Managed global CapEx, OpEx, and ROI analysis for manufacturing investments; delivered $7M in annual savings through capital allocation optimization.

Master's in Executive Coaching & Leadership – University of Barcelona (2026-12)

MBA in Project Management – University of Barcelona (2017-12)

Licentiate in Business Administration – University of Costa Rica (2009-12)

Bachelor's Degree in Business Administration – University of Costa Rica (2007-12)

Post-Graduate in Generative AI for Business Transformation – Purdue University (2025-12)

Post-Graduate in Digital Marketing – Purdue University (2022-12)

Specialization in Leadership, Operations & Innovation – Disney Institute (2021-12)

Certification in Financial Modeling & Valuation Analyst (FMVA) – Corporate Finance Institute (2020-12)