Kenneth Kessler

Senior Digital Designer with 10+ years of experience creating campaign-driven visuals across web, social media, and marketing channels. Focused on delivering high-quality, brand-consistent assets with cross-functional teams. Over the past year, I have integrated AI-powered tools into my workflow, using Freepik AI (Seedance, Kling, Veo 3, Google Nano Banana 2), along with ChatGPT and Claude, to enhance ideation, production, and efficiency.

BetAnything.eu — Lead Graphic Designer Sep 2024

• Built the company's brand identity from the ground up, including a 200-page brand book and a visual language still in use today.

• Scaled design operations to deliver up to 1,700 assets per month across web, social media, CRM, and affiliate channels.

• Built and maintained Figma component libraries to keep high-volume output fast and on-brand.

• Managed and mentored a team of 3 designers through the full production cycle.

• Partnered with the CMO on a full rebrand proposal presented to the Board of Directors.

• Integrated AI tools (Freepik AI, Seedance, Kling, Veo 3) to expand the output capacity of a lean creative team.

• Designed 15+ brand identities in 9 months for casino and gaming ventures, with logos and visual systems still in active use across betanything.eu.

• Created the original brand identity for the BetAnything parent company.

• Pitched brand concepts directly to the CMO and Creative Director, securing executive buy-in from concept to final delivery.

• Owned the branding roadmap, running multiple identity projects in parallel.

• Developed corporate sales presentations for future business ventures, pitched to senior stakeholders.

• Led art direction across multiple client accounts — rebrands, packaging, web, print, environmental design — while managing a team of 2 designers.

• Led design for the agency's largest account (Universidad Hispanoamericana): campaigns, corporate presentations, and the brand's annual flagship campaign.

• Directed creative productions and photo shoots for social media and out-of-home formats.

• Set the visual quality bar across projects, reviewing team output before client delivery.

• Established and enforced brand guidelines, delivering under tight deadlines without compromising quality.

• Designed and delivered 5+ custom websites end-to-end, from UX research and wireframes to high-fidelity UI.

• Led client discovery meetings to translate business problems into tailored digital solutions.

• Built and maintained design systems and visual asset libraries across products.

• Worked across 10+ client brands, owning projects end-to-end from brief to final delivery.

• Created high-volume social content: static posts, short-form video, and GIFs.

• Designed logos and complete brand books for multiple companies.