AMAZON | Senior Customer Success Manager
2023 – Present · San José, CR
- Lead strategic account management for 10 high-value sellers ($15K–$1M monthly sales) across multiple categories.
- Own monthly business reviews, annual growth roadmaps, and alignment with Advertising, FBA, Brand Stores, and Operations.
- Delivered 20%+ growth for top accounts; reversed >–50% trends to monthly break-even through pricing, ads, and conversion playbooks.
- Designed AI-driven analytics for keyword discovery and traffic gaps, reducing analysis time from ~2 hours to ~10 minutes; improved ACOS and rankings (e.g., #150 → #20).
- Built an automated Business Plan Generator that creates data-backed plans in minutes (≈98% time saved), enabling +10% sales growth among adopting sellers.
- Created a Power BI insights dashboard later used as an internal benchmark; consulted on Category Management analytics expansion.
- Nominated for the Just Do It Award; active contributor to internal AI enablement initiatives; >90% engagement with perfect scores in 3 consecutive quarters.
MCKINSEY & COMPANY | Client Development Hub Analyst (DnA LatAm)
2021 – 2023 · San José, CR
- Partnered with consultants and partners to craft tailored proposals; coordinated research and synthezied insights into clear narratives.
- Conducted market and financial analyses using Tableau and Excel to inform GTM, pricing, and growth strategies across sectors.
- Built a visualization tool to identify next-client opportunities from project history, improving targeting accuracy by up to 3%.
- Contributed to a 10% YoY increase in proposal output and ~15% win-rate improvement via better data visualization and alignment.
- Collaborated with senior leadership to structure delivery frameworks and process improvements across the DnA LatAm hub.
FLORIDA BEBIDAS (FIFCO) | Revenue Management Coordinator
2019 – 2021 · San José, CR
- Managed pricing and portfolio strategies across alcoholic and non-alcoholic brands (Heineken®, Johnnie Walker®, Smirnoff®, Don Julio®, Pepsi®, among other brands).
- Led daily price analysis, SKU profitability monitoring, and competitive benchmarking; recommended adjustments to hit margin goals.
- Partnered with Finance, Sales, and Trade Marketing on discount structures, promotional limits, and trade-term agreements.
- Delivered 20%+ portfolio revenue uplift via price optimization and mix management; implemented SAP pricing & reporting automation.
- Started as Trade Marketing Intern (Beer Category: Imperial, Pilsen, Bavaria, Heineken, Corona, Smirnoff Ice) coordinating PoP design and activations.
