Marco Ureña

AEM Content Manager and Content Team Lead with 8+ years of experience managing enterprise-level Adobe Experience Manager implementations for global brands. Proven expertise in AEM authoring, digital asset management, cross-functional collaboration, and migration from AEM On-Premise / AMS to AEM Cloud Service. Strong background in leading distributed teams, defining content governance, supporting cloud readiness, and ensuring scalable, high-quality content delivery.

AEM Content Manager / Content Team Lead at Publicis Global Delivery

• Act as the primary AEM content and platform liaison between Creative, Product, Business (PM, BA), and Technology teams (FE, BE, QA).
• Led distributed team across 3 regions, improving delivery efficiency and reducing rework, aligning work based on skills, capacity, and delivery priorities.
• Led AEM content operations strategy and delivery across enterprise scale implementations, including page creation, editing, component usage, templates, workflows, and publishing.
• Manage Digital Asset Management (DAM), enforcing naming conventions, metadata, renditions, and content governance best practices.
• Drive process documentation, onboarding materials, and knowledge-sharing sessions for internal teams.
• Participate in hiring, onboarding, and performance feedback for content team members.
• Actively supported the migration from legacy AEM environments (On-Prem / AMS) to AEM Cloud Service.
• Validate content structures, components, and templates for Cloud compatibility.
• Support content freeze, migration validation, and post-migration content QA.
• Identify and remediate authoring, workflow, and DAM differences between classic AEM and Cloud Service.
• Assisted in author training and change management related to AEM Cloud authoring, publishing flows, and limitations.
• Contributed to Cloud readiness efforts, including governance alignment, component standardization, and reduction of legacy patterns.

Web Developer Associate at Accenture

• Provided technical CMS support for a banking website, ensuring compliance with project workflows and quality standards.
• Supported content updates, issue resolution, and ticket tracking using internal management tools.
• Collaborated with cross-functional teams to maintain delivery timelines and content accuracy.

Web Technician support at Grupo Nación

• Provided end-to-end support for multiple GN Medios web and mobile platforms, including content uploads, data migration, live program information updates, and chat coordination.
• Contributed to site updates and functional improvements, addressing content-related requests and supporting small web projects using HTML and CSS.

Customer Service Representative at Detektor CR

• Coordinated and scheduled nationwide promotional tours, representing over 75% of the company's monthly service operations.
• Managed customer data creation and updates, contracts, subcontracts, hosting records, and billing requests using the Intelsis system, while providing ongoing customer service and product support.

Project Management – Universidad Fidelitas