Giota Achilleos

Head of Design & UI/UX Specialist with over 10 years of experience delivering user-centered and business-driven design solutions. Following a year as Head of Design, I intentionally transitioned into a UI/UX role at EC Markets to fully master the product, workflows, and conversion-driven design. I am now ready to step into a Head of Design position, leading teams, scaling design systems, and aligning design with strategic goals.

Lead UI/UX Designer at EC Markets (2025-04 – Present)

• Designed high-conversion landing pages for campaigns, product launches, and events
• Led the complete UI/UX design process from concept and wireframes to final delivery
• Created and maintained consistent branding systems & visual guidelines
• Produced responsive web designs optimized for desktop, tablet, and mobile
• Developed user flows, wireframes, and interactive prototypes in Figma
• Collaborated closely with marketing, development, and management teams
• Designed social media creatives, email visuals, and digital marketing assets
• Optimized user experience based on analytics, user behavior, and feedback
• Designed promotional materials for large-scale events including IFX Expo campaigns
• Contributed to improving conversion rates and engagement across multiple digital channels
• Managed multiple projects simultaneously while meeting tight deadlines
• Supported product growth through continuous UX improvements and A/B testing insights

Head of Design at BDSWISS Financial Services (2022-02 – 2024)

• Lead and inspire a team of designers, providing guidance, mentorship, and support to foster a creative and productive work environment.
• Develop and implement design strategies that align with the company’s vision and business objectives, ensuring consistency across all design initiatives.
• Oversee the design process for various projects, from concept through to execution, ensuring high-quality deliverables and adherence to deadlines.
• Collaborate with cross-functional teams, including product management, marketing, and engineering, to ensure that design solutions meet user needs and business goals.
• Advocate for user-centered design principles, conducting user research and testing to inform design decisions and improve user experiences.
• Establish and maintain design standards, guidelines, and best practices to ensure visual consistency and quality across all products and communications.
• Stay updated with the latest design trends, technologies, and industry standards, incorporating relevant insights into the design process.
• Assess the performance of design team members, providing constructive feedback and opportunities for professional development.
• Collaborating closely with the development team is essential for ensuring that your vision is implemented effectively.
• As Head of Design, I developed a new website using Figma, focusing on UI/UX and ensuring mobile responsiveness. I also established a cohesive design language for our newsletter emails, social media, and landing pages, enabling my team to align with the new branding I created.
• Led end-to-end creative execution for expo events, including 3D booth designs, social media visuals, high-converting landing pages, presentations, and brochures, ensuring a cohesive and impactful brand presence.
• Collaborated closely with C-level, CMO, and Head of Marketing to define project objectives and strategy, then aligned and guided the design team to deliver effectively against marketing goals.

Design Lead at TIOMARKETS Financial Services (2022)

• Design Advertising Materials: Banners, landing pages, newsletter article layouts.
• Brand Building: Produce creatives according to each brand’s guidelines.
• Email Templates: Create and design mobile-friendly email templates.
• Research & Brief Development: Gather information and develop design briefs.
• UI/UX Design: Convert mock-ups and wireframes into complete designs.
• Site Design Recommendations: Suggest design improvements for websites.
• Multimedia Design: Web pages, brochures, logos, signs, books, magazine covers, reports, and communication materials.
• Color & Layout Expertise: Apply appropriate colors and layouts for each graphic.
• Bannerflow-Creatopy: Build banners and create copy from scratch.
• Social Media Layouts: Design layouts for various brands.
• Event Design: Create unique landing pages and articles for events.
• UI/UX for Digital Platforms: Design landing pages, registration forms, admin dashboards, and websites.

Design Lead at PRAXIS Tech LTD (2021 – 2022)

• Design Strategy & Execution: Lead the design process for payment platforms, ensuring a seamless user experience across all devices and interfaces (web, mobile, and POS systems).
• Brand Consistency: Ensure all design work aligns with the company’s brand identity, maintaining consistency across digital touchpoints.
• UI/UX Optimization: Develop and optimize user flows, wireframes, and prototypes for payment gateways, checkout processes, and transactional experiences.
• Collaborative Product Design: Work closely with product managers, developers, and business stakeholders to translate complex payment processes into user-friendly interfaces.
• Mobile-First Approach: Design responsive, mobile-friendly payment solutions with a focus on usability and performance.
• Data-Driven Design: Use customer feedback, analytics, and A/B testing to inform design decisions and continuously improve the user experience.
• Compliance & Accessibility: Ensure all designs meet industry regulations, such as PCI compliance, and are accessible to a wide range of users.
• Marketing Materials: Design advertising banners, email campaigns, and promotional materials to support product launches and marketing initiatives.
• Innovative Features: Conceptualize and design innovative features that enhance the user experience in areas like contactless payments, QR codes, and mobile wallets.
• Mentorship: Guide and mentor junior designers, fostering a collaborative and creative team environment.
• Cross-functional Collaboration: Liaise with marketing, engineering, and sales teams to ensure cohesive design strategies across all business functions.

Senior Web and Graphic Designer at KCFIRIAKIS Management Consultant (2019 – 2021)

• Multi-Brand Management: Design and maintain consistent visual identities across six distinct brands, ensuring each one adheres to its unique guidelines.
• Brand-Specific Designs: Create tailored marketing materials such as banners, brochures, logos, and social media content for each brand.
• Cross-Platform Design: Develop creative assets for a variety of platforms, including web, mobile, and print, customized to fit the tone and target audience of each brand.
• Creative Flexibility: Adapt your design style and approach to suit different brand personalities, from professional and corporate to playful and modern.
• Efficient Workflow: Manage multiple design projects simultaneously, balancing deadlines and priorities across all six brands.
• Consistency and Innovation: Ensure consistency in branding while also bringing fresh, innovative ideas to help each brand stand out in the market.
• Collaborative Work: Work with different marketing teams, brand managers, and stakeholders to meet the diverse needs of each brand.

Senior Web and Graphic Designer at Traders Group Financial Technology (2018 – 2019)

• Booth Visual Design: Create eye-catching banners, backdrops, and signage for trade show and event booths.
• Large-Format Printing: Prepare artwork for large-format printing, ensuring high-quality visuals for banners, posters, and displays.
• Brand Representation: Ensure all booth materials align with brand guidelines, creating a cohesive and professional visual experience.
• Engagement Design: Design interactive or visual elements (e.g., touchscreens, standees) to engage visitors and draw attention to the booth.
• Quick Turnaround: Manage fast-paced deadlines for booth materials, often coordinating with event teams to deliver on time.

Web and Graphic Designer at Dafabet iGaming MALTA (2016 – 2018)

• Game Interface Design: Create visually engaging interfaces for online games, including menus, buttons, and in-game graphics.
• Promotional Materials: Design banners, ads, and other promotional content for marketing campaigns to attract new players.
• Brand Integration: Ensure all game assets, visuals, and promotions align with the iGaming brand identity and guidelines.
• Animation and Motion Graphics: Develop animations or motion graphics for game intros, transitions, and promotional videos.
• User Engagement: Design elements to improve user engagement, such as reward visuals, level-up graphics, and achievement badges.
• Social Media Content: Create engaging social media posts, ads, and visual content to promote games and increase player interaction.
• Responsive Design: Ensure that designs are optimized for different platforms (web, mobile, tablet) to offer seamless gameplay experiences.
• Collaborative Work: Work closely with game developers, marketers, and product teams to deliver cohesive and functional designs across all gaming platforms.

Professional lessons in Java and HTML Certification – SCP Academy School (2017-05)

Master in Digital and Web Design – De Montfort University (2015-09 – 2016)

BA in Graphic Design – De Montfort University (2012-09 – 2015)

IELTS in English Course – IELTS English Course (2012)

High School – Limassol Lyceum Linopetra (2009-09 – 2012)