Dana Macakova

Results-oriented brand manager with 10+ years of experience in FMCG. I build brand strategies and turn insights into impactful 360 marketing campaigns that drive brand relevance and business growth across the Czech and Slovak markets.

SENIOR BRAND MANAGER CZ/SK / PRODUCT MANAGER at MASPEX CZECH REPUBLIC s.r.o. (2025-03 – 2026-08)

Brands: Tiger Energy Drink, Nestea, Relax

• Lead brand strategy and activation for key brands across the Czech and Slovak markets.
• Develop and execute end-to-end 360 marketing campaigns from insight to evaluation.
• Drive new product development, innovation pipeline and successful launches.
• Manage annual brand budgets and allocate resources to maximize business impact.
• Translate consumer insights, market trends and competitive analysis into growth strategies.
• Collaborate with Sales, Trade Marketing and agencies to deliver integrated campaigns.
• Develop and mentor one Junior Brand Manager.

BRAND ACTIVATION MANAGER CZ/SK / PRODUCT MANAGER at NEWELL BRANDS INC. (2020-05 – 2025-02)

Brands: Spontex, Soke, Calypso

• Managed brand activation and product portfolios across CZ & SK.
• Led portfolio optimization, assortment strategy and local product launches.
• Adapted global brand strategies and campaigns for local market relevance.
• Implemented integrated 360 campaigns across TV, digital, social media, PR and retail.
• Managed budgets and agency partnerships with focus on efficiency and ROI.
• Analyzed performance and consumer insights to support data-driven decisions.
• Collaborated cross-functionally on launches, promotions and commercial plans.

JUNIOR / BRAND MANAGER / PRODUCT MANAGER at BIDFOOD CZECH REPUBLIC s.r.o. (2016-12 – 2019-06)

Brands: Mroz, Pegas, Prima, La Panna

• Managed key local ice cream brands and product portfolio.
• Developed assortment strategy and launched new products.
• Planned and executed local campaigns across TV, radio, online and PR.
• Coordinated trade marketing and in-store brand presentation.
• Analyzed market trends, consumer insights and competitor activity.
• Negotiated with suppliers on price lists, terms and conditions.
• Coordinated and supported regional sales representatives.

Sales Team Assistant / Corporate Claims Manager / EDI Specialist at BIDFOOD CZECH REPUBLIC s.r.o. (2011)

Started at Bidfood in 2011 as Sales Team Assistant / Corporate Claims Manager / EDI Specialist before progressing into Brand Management.

Ecology & Environmental Protection – Czech University of Life Sciences, Prague, Czechia (2016)

Bachelor Study in Ecology & Environmental Protection – Jan Evangelista Purkyne University, Usti nad Labem, Czechia (2013)