Data Analyst

We're hiring on behalf of a Haystack partner!

The Role

• Analyze loyalty, campaign, website, and app performance, developing tracking and data strategies to evaluate marketing initiatives and identify optimization opportunities.
• Build and implement clear KPI frameworks and dashboards for management and business units to ensure sustainable marketing performance.
• Evaluate and enhance the quality and completeness of relevant data, establishing processes for reliable decision-making.
• Collaborate with IT to integrate and implement new data sources and architectures.
• Identify potential areas for AI-driven automation and optimization in data-driven decision-making, contributing to pilot solutions.
• Analyze complex data structures using SQL and integrate data from various sources into comprehensive decision-making foundations.
• Develop attribution and incrementality models to assess marketing impact across the digital customer journey.
• Create forecasting and scenario models to support revenue, demand, and budget planning.
• Analyze and advance CRM & CDP data, deriving data-driven lifecycle, retention, and personalization strategies, along with segmentation and activation measures.
• Oversee data-compliant collection of web & app traffic data.
• Design and evaluate data-driven experiments, such as A/B tests and conversion optimization.
• Prepare strategic decision-making bases and actionable recommendations for management and business units.

What You'll Need

• Minimum of 6 years of relevant professional experience in marketing or digital analytics, preferably within digital marketing, e-commerce, or performance environments.
• Proficiency in SQL for independent analysis of complex datasets.
• Solid experience in attribution, budget management, and performance measurement, with an understanding of paid media, CRM, and conversion funnels.
• Experience with forecasting, statistical analysis, or predictive models, with the ability to contextualize models for business applications.
• Foundational understanding and initial experience with data and BI architectures, including data sources and pipelines.
• Proficiency with BI and visualization tools (e.g., Looker Studio, Power BI, Tableau) and the ability to translate data into clear decision-making insights.
• Excellent communication skills to convey complex relationships clearly to business units and management.
• Strong independent, structured, and solution-oriented work ethic with proactive initiative.
• Team player with the ability to inspire colleagues with analytical knowledge and insights.
• Very good written and spoken German and English language skills.

What's On Offer

• Competitive salary
• Opportunity to shape the digital growth strategy of a growing hotel group.
• Collaborative and supportive team environment.
• Work on impactful data-driven initiatives across the entire digital customer journey.

Apply via Haystack today!