Akshat Shah

Results-driven Performance Marketing professional with over 5 years of experience in strategic digital advertising, campaign optimization, and paid media management. Proven success in ROI growth, cross-functional collaboration, and delivering measurable results across U.S. and European markets. Skilled in Amazon Ads, Citrus Ads, Google Search, and Meta Ads.

Performance Marketing - Amazon Ads and Meta Ads

Self-Employed, Germany January 2025 - Ongoing

• Collaborated with B2C and B2B brands on paid acquisition strategies.
• Scaled monthly budgets for Paid Search campaigns across multiple Channels and markets, ensuring efficient investment and allocation of resources to achieve our growth targets.
• Optimized customer journey, resulting in increased website traffic by 63% and improved conversion rates by 20%.

Performance Marketing Manager - Amazon Ads

Finc3 Commerce (Front Row Europe GmbH), Hamburg, Germany December 2021 - October 2024

• Led strategic and operational planning of Amazon Advertising and performance marketing strategies for FMCG e-commerce brands across EU and US markets.
• Delivered increase of ROAS by 32% through funnel performance improvements, advanced bid optimization and audience segmentation.
• Designed and executed PPC and display campaigns to maximize brand visibility based on seasonality (DSP, Sponsored Products, Sponsored Brands, Retargeting, and Lookalikes) resulting in 28% increase in “New to brand” and 22% increase in customer retention rate.
• Boosted brand performance by carrying out A/B testing on creatives, audiences, and keywords, leading to better CTR, DPVR, PR, and sales.
• Collaborated with BI and Tech teams to implement new events and pixels.
• Implemented Prime Day, Black Friday & Cyber Monday and Deal Event campaigns, maximizing seasonal revenue performance.

Marketing and Sales Operations Assistant – Google Ads and Meta Ads

AIL Foods, Heidelberg, Germany June 2020 - November 2021

• Deployed and optimized paid campaigns via Google Ads and Meta Ads, improving ROAS by 25% and brand engagement by 65%.
• Executed A/B tests on ad formats and messaging on Meta inventories, resulting in an 18% uplift in conversion rates.
• Streamlined campaign efficiency and ROI through data insights and aligned paid media strategies with sales and product marketing goals

Master's in International Business and Engineering

• Completed coursework in Digital Marketing Strategy, Consumer Behavior, and Market research, led the foundation for my data driven marketing approach.