Alba Romero

Managed social media strategy and daily content across LinkedIn, YouTube, Instagram, Facebook, X, and TikTok Optimized paid social campaigns on Facebook and Instagram, generating 433K reach, 185K engagements, and 1.6M views across 87 ads Created, edited, and scheduled video and short-form content to increase engagement and strengthen brand visibility

Marketing Specialist at VB Attorneys (2023-01 – 2025-12)

• Managed social media strategy and daily content across LinkedIn, YouTube, Instagram, Facebook, X, and TikTok
• Optimized paid social campaigns on Facebook and Instagram, generating 433K reach, 185K engagements, and 1.6M views across 87 ads
• Created, edited, and scheduled video and short-form content to increase engagement and strengthen brand visibility
• Produced and managed podcast episodes, including editing, publishing, blog posts, newsletter distribution, and social promotion
• Coordinated client testimonial interviews with settlement clients and produced polished video stories
• Managed ordering and delivery coordination of branded marketing materials

Local Reporter at La Prensa de Houston (2022-01 – 2023-12)

• Wrote and edited local breaking news in Spanish for a high-traffic website
• Scheduled and conducted interviews with community leaders and local residents
• Met weekly writing deadlines in a fast-paced newsroom for the Locales newspaper section
• Built and executed a social media calendar, increasing Instagram reach from 9K to 30K
• Created and scheduled weekly newsletter campaigns for 200+ subscribers

Summer Intern at KPRC 2 News (2021-06 – 2022-08)

• Wrote and published 20+ news articles for the Click2Houston website using AP style
• Produced news segments by performing stand-ups, voice-overs, writing packages, and editing video in a fast-paced newsroom
• Collaborated with producers and reporters to prepare daily newscast scripts using iNEWS

Photographer at Alba Romero Photography (2019-01 – Present)

• Produced professional photography for corporate events, family, weddings, portraits, and quinceañeras
• Edited video for client projects, including corporate events and AI-generated media
• Collaborated with editors and videographers on larger-scale projects to deliver high-quality content
• Designed and managed advertising campaigns across Facebook, Instagram, Google Business, Thumbtack Pro, print ads, and newsletters
• Earned Top Pro recognition on Thumbtack in 2019

B.A. in Journalism – University of Houston

Minor in Technology Entrepreneurship – University of Houston