Albrecht Senden

An active member of the Group Executive Team of Germany's leading, multi-channel iGaming/Sportsbetting company. Founded in 2004, based in Malta with branches in Germany, Austria, Croatia, US, Gibraltar and Colombia, more than 1300 retail shops across Europe and a fast-growing web and mobile business in a highly regulated market.

Group Chief Technology Officer (CTO) - TIPICO GROUP - St. Juliens, Malta (HQ) / Munich, Germany

(2013-01)

An active member of the Group Executive Team of Germany's leading, multi-channel iGaming/Sportsbetting company. Founded in 2004, based in Malta with branches in Germany, Austria, Croatia, US, Gibraltar and Colombia, more than 1300 retail shops across Europe and a fast-growing web and mobile business in a highly regulated market.

• Span of Control: 350+, growing from zero across locations around the globe
• Sole responsibility for the group's IT strategy, budget, vision, and highly scalable technical platform (> 15B transactions on a single League Saturday, growth rate up to 30% p.a.)
• Led the product and technical design a.o. for Tipico's mobile product (85% share), live and pre-game auto-trader and micro-campaigning marketing tool.
• Established a completely new setup & strategy for in-house software development, agile business analysis, technical operation, product & project management and system operations which boosted the Ebitda growth of 7x since joined in 2013
• Initiated, designed and launched Tipico's Datawarehouse and Datalake which is now the backbone of Tipico's event-driven architecture and acquisition and retention marketing tools.
• Developed and deployed a new sportsbook and iGaming platform from the ground up for the US market (NJ, OH, CO, and IA) in just 9 months (MCP). Successfully sold to largest US player
• Led and designed the cloud migration of a EUR 4B business from a physical DC to AWS. Preparation to turn bare metal into IaaS took 7-8 months and complete migration was executed in just 4 working days. Running fully fledged IaaS/Paas setup incl. GenAI/LLM capabilities
• Led a successful LBO process in 2017 from technical and product side. (acquisition by CVC in 2017)

SVP core engineering - THOMASCOOK GROUP - London, UK

(2010-01 - 2012-12)

THOMASCOOK Online

• Span of control: 35 (incl. 5 pan-European Scrum Teams, senior J2EE engineers, solutions architects, analysts and project managers), Budget responsibility: EUR 10.5M
• Successfully architected and rolled out core, group-wide SOA and packaging platform within 6 months, capable of a throughput > 3.000 msg/sec and > 50 API services of multiple brands (eg. Traveltainment, Peakwork PlayerHub, TC Nurvis & ATOS, Payment Gateways, Hotels4U)
• Successfully envisioned and rolled out pan-EU package cache product and next-gen travel search (web & retail, > 1.5B combinations of >12 Thomascook & Neckermann brands) based on cutting-edge open-source technology (Solr/Lucene)
• Enhanced Agile Project Management Methodology and introduced test driven development to distributed code factories.
• Maintained and optimized supplier relationships with external companies like Oracle, Accenture, Epam and RedHat et al., achieved cost savings > 40%
• Developed and implemented the organizational structure of TC Online's core engineering team and recruited and engaged 30+ employees (onshore, offshore, contractors)

Managing Director - COMVEL GROUP - Munich, Germany

(2008-07 - 2010-01)

COMVEL Technologies GmbH - Start-Up of technology powerhouse as part of COMVEL Group

• Successfully designed and developed state-of the art dynamic packaging engine (highly scalable and performant infrastructure/services based on PROGRESS SONIC ESB/MQ)
• Envisioned and lead the initiation of start-up incl. business plan, finance plan, team structure, unit's strategy and IT architecture – succeeded in a fully fledged (DP) booking engine in only 8 months development time and below estimated budget
• Operational responsibility for all COMVEL Group IT infrastructure and related activities (web front end, tour operating system, packaging environment, internal systems) – Group's revenue: EUR 120M, employees: 105
• Set-up of enhanced project planning and management capabilities for whole COMVEL Group

Group Director Product Management - LASTMINUTE.COM HQ - United Kingdom

(2007-01 - 2008-07)

Travelocity Europe - TTV: > GBP 450M per annum

• Developed and executed first group-wide strategic plan for Dynamic Packaging (DP) & pre-packaged Holidays (EMEA, APAC) and lastminute.com's B2B brand "medhotels.com" (EMEA)
• Built business cases, analyzed competitive landscape, markets and consumer needs
• Key achievement: closer integration and optimization of DP and Holiday businesses and technologies leading to a conversion rate increase of > 20%
• Initiation of group-wide real-time controlling and monitoring capability for DP/Holidays and B2B business performance
• Spear-headed the global convergence process for DP and pre-packaged Holidays
• Led and executed the European verticalization/restructuring process of the Product Management unit
• Led cross functional (marketing, IT, revenue mgmt.) task force for Travelocity CEO (Michelle Peluso)

Managing Director - MEDHOTELS.COM GMBH - Munich, Germany

(2004-12 - 2006-12)

Acquired by lastminute.com in 12/2003 - Wholesaler of hotels in sun and beach destinations - TTV: > € 8M per annum

• Start-up of business in Germany from scratch (EUR 2M to EUR 8.5M revenue in 2 yrs.)
• Program leader for world-wide establishments of B2B and B2C relationships – immediate effect: group turnover increase by 3x (yoy)
• Successfully integrated medhotels.com's hotel and transfer products into lastminute.com's pre packaged booking engine (lead to a revenue increase of > 30%)
• Established medhotels.com as a tour operator of its own B2B brand "Holiday & More" with more than 2000 registered travel agencies

Head of IT and Production - LASTMINUTE.COM GMBH - Munich, Germany

(2001-11 - 2004-11)

Budget: EUR 1.5M per annum

• Interim Country Manager of lastminute.com GmbH for 5 months due to CM's sickness
• Management of IT and production group in German Branch in Europe's most important travel market: focus on software development, internal support and creative design team
• Defined and successfully enhanced business processes (cost reduction of EUR 200k p.a.)
• Full responsibility of Germany's EUR 1.5M IT budget
• Managed projects with internal IT team and external partners
• Integrated lastminute.com's hotel products in pre- and dynamic packaging booking engine

Technical Project Manager - LASTMINUTE.COM PLC - London, UK

(2000-03 - 2001-10)

IPO in March 2010

Diploma - Business Management and Engineering (Wirtschaftsingenieurswesen) - TECHNICAL UNIVERSITY BERLIN (1996-07 - 1999-12)

Apprenticeship - Industriekaufmann (SIEMENS Stammhauslehre) - SIEMENS AG (1994-10 - 1996-09)

Military Service - Tank commander (4.Kp., 6. Panzeraufklärungbtl.) - GERMAN ARMED FORCES (1993-07 - 1994-06)