Digital Marketing Specialist Germany, JD Sports Fashion plc, Aalsmeer, The Netherlands
- Managed and created multi-channel online campaigns for the German market to effectively drive brand awareness whilst growing JD Germany’s customer base
- Developed social media strategies in accordance with KPIs
- Developed and executed influencer campaigns to promote product launches
- Recognised local market trends to respond to customers' demands and increase engagement on social media
- Scouted influencers that match with the brand and negotiated campaign deliverables and compensation
- Wrote campaign briefs
- Managed the social media accounts, including content creation and copywriting
- Wrote creative briefs for content creation
- Responsible for paid social strategy
- Analysed KPIs to optimise social media and paid social performance through Google Analytics
- Managed and trained new hires and aligned with the wider international team
Digital Marketing Specialist Austria, JD Sports Fashion plc, Aalsmeer, The Netherlands
- Managed and created multi-channel online campaigns for the Austrian market to effectively drive brand awareness whilst growing JD Austria's customer base
- Developed and executed influencer campaigns to promote product launches
- Recognised local market trends to respond to customers' demands and increase engagement on social media
- Scouted influencers that match with the brand and negotiated campaign deliverables and compensation as well as writing campaign briefs
- Built and extended the Austrian influencer base
- Managed the social media account, including content creation and copywriting
- writing creative briefs for content creation
- Set up and monitored social media advertisements using Facebook Business Manager
- Analysed KPIs to optimise social media and paid social performance through Google Analytics
- Managed and created multi-channel online campaigns for the Austrian market to effectively drive brand awareness whilst growing JD Austria's customer base
- Developed and executed influencer campaigns to promote product launches
- Recognised local market trends to respond to customers' demands and increase engagement on social media
- Scouted influencers that match with the brand and negotiated campaign deliverables and compensation as well as writing campaign briefs
- Built and extended the Austrian influencer base
- Managed the social media account, including content creation and copywriting
- Writing creative briefs for content creation
- Set up and monitored social media advertisements using Facebook Business Manager
- Analysed KPIs to optimise social media and paid social performance through Google Analytics
Working Student, United Entertainment Group, Hamburg, Germany
- Developed concepts for entertainment, sports, music, fashion and lifestyle brands with a focus on experiential marketing activities
- Developed and executed influencer campaigns which entailed influencer scouting, communication, writing campaign briefs, planning of events and the evaluation and analysis of data
- Supported with the planning, realisation of film and video projects, through castings and location scoutings
Public Relations & Brand Marketing Intern (Automotive), Edelman, Hamburg, Germany
- Created concepts for different marketing campaigns for various automotive brands
- Communicated with journalists and publishers to negotiate publications
- Planned influencer events, brand activations and wrote required campaign briefs
- Wrote press releases- Created concepts for different marketing campaigns for various automotive brands
- Communicated with journalists and publishers to negotiate publications
- Planned influencer events, brand activations and wrote required campaign briefs - Wrote press releases
