Head of UX / CX at Garage51 GmbH (2025-06 – Present)
- Built and scaled a GDPR-compliant SaaS solution from scratch, including research, user journey design, and behavioral optimization
- Led branding, UX design, pitch deck creation, and full Go-to-Market communication across website, app stores, and onboarding content
- Increased user retention and conversion through frictionless flows, persuasive messaging, and clarity-focused microinteractions
Head of UX / CX at cosmos GmbH (2025-01 – 2025-04)
- Defined and implemented a new UX strategy during the company's rebrand from borntocreate to cosmos, directly advising the founders
- Merged UX and Dev into a multidisciplinary product team, redesigned workflows, enabling faster releases and smoother delivery
- Established lean processes and clear communication structures, increasing team satisfaction and decision-making efficiency
Head of UX Testing & Research at Cheil Germany GmbH (2023-03 – 2024-12)
- Led the UX department across global campaigns and innovation projects for clients like Samsung, Eintracht Frankfurt and VR-Bank
- Delivered award-winning retail experiences and developed SmartWays, a B2B productivity SaaS used across Germany
- Scaled UX operations and team structure, reducing design iteration cycles and increasing delivery speed across cross-functional teams
Senior UX Designer at Cheil Germany GmbH (2019-09 – 2023-03)
- Developed digital campaign concepts and product launches for Samsung Germany, focusing on emotional storytelling & consistency
- Led small cross-functional teams through pitch phases and execution, resulting in multiple project wins and award submissions
- Improved design team coordination and campaign efficiency by introducing modular creative assets and prototyping standards
Senior UX Designer at BOLD Digital GmbH (2018-07 – 2019-07)
- Headed UX and component design for the DHL Global Relaunch, creating reusable frameworks for global brand consistency
- Concepted social media formats and platform campaigns for Audi, Hyundai, and IKEA, increasing engagement and brand alignment
- Acted as key contact for stakeholder workshops, aligning technical teams and creative direction for seamless handoff
Art Director Digital at Cheil Germany GmbH (2016-07 – 2018-06)
- Directed UX and interface design for the global DHL platform relaunch, establishing a scalable atomic design system used globally
- Led UX concept and personalization strategy for Mercedes-AMG, including car configurator and emotional brand storytelling modules
- Delivered learning platforms (DB Netz), AR prototypes (Merck), and multi-channel campaigns (Olynth), consistently securing client buy-in
Art Director Digital at Razorfish GmbH (2014-08 – 2016-07)
- Headed UX and component design for the DHL Global Relaunch, creating reusable frameworks for global brand consistency
- Concepted social media formats and platform campaigns for Audi, Hyundai, and IKEA, increasing engagement and brand alignment
- Acted as key contact for stakeholder workshops, aligning technical teams and creative direction for seamless handoff
Art Director Digital at das Maingold GmbH (2013-02 – 2014-07)
- Created digital Applications for Lufthansa, Germanwings, and Messe Frankfurt (incl. 12 trade fair apps)
- Designed multitouch interfaces and smartphone apps as part of Messe's innovation initiatives via their digital brand dexperty
