Anat Cohen

Content Marketing, Copywriting and Localization Specialist with 4+ years of experience creating English and German content for SaaS, AI, digital healthcare, and online platforms. Experienced across the full content lifecycle, from research and concept development to writing, editing, localization, quality assurance, CMS publishing, and ongoing content optimization. Strong background in researching complex product, technical, and medical topics and translating them into clear, engaging, audience-focused communication.

Experienced in EN–DE localization and transcreation, adapting messaging, terminology, tone of voice, and cultural context rather than translating content literally. Comfortable managing content independently, coordinating freelance contributors, and working cross-functionally with marketing, product, sales, customer success, subject-matter experts, and leadership teams in international remote environments.

Freelance Copywriter at ProvenExpert (2026-02 – Present)

• English & German Content: Creation and editing of original English and German customer-facing content across websites, product experiences, campaigns, and digital touchpoints.
• Website & Product Content: Development of website and landing-page copy, integration and widget pages, in-app and dashboard content, banners, CTAs, and supporting microcopy.
• Email & Lifecycle Content: Creation of promotional, sales, automated, upsell, upgrade, and retention emails supporting customer communication across different stages of the customer journey.
• Editorial & Long-Form Content: Creation of blog articles, success stories, press releases, and educational content covering online reputation, customer reviews, trust, reputation intelligence, digital visibility, and AI search.
• Research & Fact-Checking: Independent research and verification of information, examples, terminology, and claims to ensure accurate, credible, and well-supported content.
• Localization & Transcreation: EN–DE localization and transcreation of customer-facing content, adapting messaging, tone, terminology, and cultural context for German-speaking audiences.
• Editorial Quality Assurance: Editing, proofreading, and optimization of English and German content for accuracy, clarity, consistency, readability, and brand voice.
• SEO Content: Creation and optimization of search-focused content, including blog articles, meta titles, and meta descriptions.
• CMS & Content Management: Publishing, updating, and maintaining website, product, landing-page, and editorial content across CMS platforms.
• Product & UX Collaboration: Collaboration with product managers on UX and product-content topics, including in-app and dashboard copy, user-facing messaging, microcopy, and customer journeys.
• AI-Assisted Workflows: Use of ChatGPT and Gemini for research, ideation, drafting, editing, and localization while retaining editorial review and final content judgment.
• Content Workflows: Use of Jira for selected content workflows, coordination, and feedback processes.

Content Writer & Localization Lead (Freelance) at Allex.ai (Actano GmbH) (2024-06 – 2025-12)

• English & German B2B Content: Creation of original English and German content for an AI-powered SaaS platform serving manufacturing, engineering, and pharmaceutical organizations.
• Website & Landing Pages: Development and optimization of website copy, landing pages, product and solution pages, industry pages, comparison pages, and campaign pages across the customer journey.
• SEO, Thought Leadership & Educational Content: Creation of SEO-focused articles, thought leadership, long-form educational content, and PMO playbook content covering AI, project management, manufacturing, pharmaceutical R&D, resource planning, and digital transformation.
• Customer Stories & Case Studies: Development of customer-focused content translating business challenges, product use cases, and measurable customer outcomes into clear, credible stories.
• Email & Lifecycle Content: Creation of email campaigns, newsletters, invitations, follow-up communication, and other content supporting prospects and customers across different stages of the journey.
• Events & Webinars: Development of integrated communication for webinars, conferences, roundtables, and events, including landing pages, email campaigns, newsletters, LinkedIn content, presentations, and promotional assets.
• Sales Enablement: Creation of one-pagers, sales and follow-up emails, comparison content, battle cards, and other materials supporting sales conversations and product positioning.
• Press & Corporate Content: Creation of press releases and external communication around company, product, event, and industry topics.
• Complex Topic Research: Research and translation of complex AI, SaaS, project-management, manufacturing, and pharmaceutical topics into clear, audience-focused content.
• Localization Leadership: Ownership of German localization and transcreation, including adaptation of English content, messaging, terminology, tone of voice, and cultural context for the DACH market.
• Terminology & Editorial Standards: Definition and maintenance of tone-of-voice, terminology, localization, and editorial standards to ensure consistent communication across content and channels.
• Editorial Quality Assurance: Review, editing, proofreading, and optimization of English and German content for linguistic quality, factual accuracy, structure, consistency, and audience relevance.
• CMS & Content Management: Publishing, updating, maintaining, and optimizing website and landing-page content across CMS platforms.
• Cross-Functional Collaboration: Collaboration with marketing, product, sales, customer success, leadership, and international stakeholders to gather information, clarify requirements, and deliver content across projects.
• AI-Assisted Workflows: Use of AI tools for research, ideation, content development, editing, and localization while maintaining editorial oversight and quality control.
• Independent Content Ownership: Management of recurring content projects, priorities, stakeholders, and deadlines in an international remote environment.
• Content Optimization: Review, restructuring, and rewriting of existing website and marketing content to improve clarity, messaging, user journeys, and consistency.

Content Writer & Translator at Apomedical IL (2022-05 – 2023-12)

• German & English Health Content: Creation and adaptation of German and English content for digital healthcare, telemedicine, and online pharmacy platforms.
• Website & Product Content: Development of website and landing-page content, product and category pages, treatment, condition and symptom pages, product descriptions, FAQs, guides, and educational content.
• Medical & Health Content: Creation of long-form and SEO-focused content covering prescription treatments, medical conditions, healthcare products, supplements, skincare, hair loss, and preventive health, including meta titles and meta descriptions.
• Medical Research & Fact-Checking: Research of medical conditions, treatments, products, and health topics, with close attention to factual accuracy, appropriate terminology, regulatory sensitivity, and responsible consumer communication.
• Complex Information: Translation of complex medical and scientific information into clear, trustworthy, accessible content for patients and consumers.
• Conversion & Sales Content: Creation of customer-focused landing pages, product communication, and advertorial-style health content designed to build trust, explain benefits and processes, and support informed purchasing decisions.
• UX & Customer Journey Content: Creation of UX copy, microcopy, and customer communication for registration, online consultation, prescription, ordering, checkout, and automated email journeys, working closely with product managers on UX and user-facing content.
• Localization & Transcreation: EN–DE localization and transcreation of healthcare content, adapting terminology, tone, messaging, and cultural context for German-speaking consumers rather than translating literally.
• Editorial Quality Assurance: Editing, proofreading, and optimization of healthcare content for clarity, accuracy, consistency, readability, and appropriate terminology.
• Freelancer Management: Briefing and coordinating freelance writers, assigning work, managing deadlines, reviewing deliverables, providing editorial feedback, and approving final content.
• CMS & Content Publishing: Publishing, updating, and maintaining website, landing-page, product, and editorial content in CMS.
• Medical Collaboration: Direct collaboration with physicians as subject-matter experts to verify medical information and ensure content accuracy and clarity.