Digital Advisor E-commerce
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Strategische und operative Beratung für KMU, Digitalunternehmen, Private Equity, Venture Capital, Hersteller und führende Strategieberatungen mit Fokus auf digitalen Vertrieb und E-Commerce.
Since 08/2013 Independent Management Advisor TCC-KG, Hamburg
Strategic and operational advice for SME, digital companies, private equity, venture capital, manufacturer and leading strategy consultancies with focus on digital sales and ecommerce. Successful implementation of numerous projects with clients like BMW, Volkswagen, eBay, Project-A, BC Partners, Altor, 3i, McKinsey, BCG, BCG-X and Berylls.
PE: Carrying out due diligence, market and competition analysis for a potential investment in one of the largest Dealer Software Companies. (2023, 1 month)
PE: Carrying out technical due diligence, market and competition analysis for a potential investment in one of the largest auction platforms. (2023, 6 months)
BMW: Development of a international digital vehicle sales funnels for BtoC, BtoB and fleet customers. Alignment of goals and success-definitions between all stakeholders. Carrying out e-commerce workshops. (2022 – 2023, 15 months)
Online Player: Carrying out a strategic plan review on behalf of the PE. Review of the business plan. Creation of a potential analysis for the e-commerce route. (2022, 4 months)
Volkswagen: Conception and development of the European used car platform heycar. Development of the business plan, coordination with shareholders, board of directors and management, participation in all relevant board meetings and shareholders' meetings. (2018 – 2022, 48 months)
04/2009 – 04/2021 Founder & CEO Automotive Internet Shop GmbH, Hamburg
Founding and building an online shop for car accessories. Market leader in the DACH region for windshield wipers (scheibenwischer.com). Successful merger with the Hamburg Internetshop Group in 2021.
12/2010 – 07/2013 Founder & CEO Autoda GmbH, Berlin & Hamburg
Founding and setting up the first German e-commerce shop for used cars. Acquisition of Holtzbrinck Ventures and Rocket Internet as lead investors. Implementation of medium 7-figure financing rounds. Building an organization of 70 employees. Responsible for the entire sales process from sourcing to vehicle handover. Selling 2000 vehicles p.a. online. Exit to meinAuto.
07/2004 – 07/2011 Founder & CEO TCC-KG and TCR-GmbH, Hamburg
Founding of a specialized management consultancy in the area of fleet management. Carrying out leasing tenders for small to large fleets (100-25.000 vehicles). Negotiating contracts with suppliers, car dealerships and non-captive and captive leasing companies. Long-term operational fleet management. Sales of around 2000 fleet return vehicles per year through own re-marketing.
04/2002 – 06/2004 Sales-Director Europe Diageo, Hamburg
Sales & Marketing for duty-free shops in Europe, € 80m revenue, 20 employees
01/2001 – 03/2002 Vice-President Sales Lancaster Cosmetic, Frankfurt
Sales and marketing for duty-free shops in Europe, € 50m revenue, 60 employees
04/1992 – 09/2000 Law School State Exam Universities Wuerzburg, Goettingen, Kiel
06/1991 Abitur (High School) Paul-Gerhard-Schule, Dassel
04/2021 – 05/2021 Sustainability Manager University Witten / Herdecke
04/2004 – 07/2004 Excellence in Key Account Management HSG St. Gallen, Switzerland
