Asim Khan

Senior Sales Manager with over 20 years of international FMCG experience across Europe and the GCC. Specialized in Asian Ethnic Trade, distributor management, and business development. Currently driving €3M annual revenue for Dabur International across Western Europe with 21% YoY growth. Proven expertise in building ethnic trade networks from scratch, delivering strong 21% Umsatzsteigerung, route-to-market expansion and profitable growth in the German and European markets.

Sales & Business Development Manager – Western Europe at DABUR INTERNATIONAL LTD (2024-06 – Present)

• Manage distributor network across Western Europe, generating €3M annual revenue with 21% YoY growth through close performance monitoring, stock planning and in-market execution.
• Onboarded 6 new distributors, significantly expanding route-to-market coverage.
• Successfully launched new product ranges (Rosemary & Ayurveda Hair Care, Organic Toothpaste, Mouthwash, Herbal Tea, Organic Ghee, Afro Hair Care). Rosemary range increased hair oil sales by 8%; organic toothpaste added 7% growth in oral care.
• Executed in-store visibility campaigns and trade promotions, including custom display setups with Anju Enterprises in Paris ethnic stores.

Sales Manager – Asian Ethnic Trade / Wholesale at SIDHU FOOD GmbH (2020-08 – 2024-05)

• Built South Asian ethnic trade operations from scratch across Germany and Austria.
• Expanded distribution network from 6 to 189+ independent ethnic grocery stores.
• Achieved 27% sales growth through targeted trade expansion, promotional planning, and field execution across rice, spices, lentils, snacks, and grocery categories.
• Generated average €500K quarterly revenue.
• Developed and successfully launched private label brand "Mother's Land Taste" (rice, spices, lentils, pickles, sauces) sourced from India.

Sales Manager – FMCG (Asian Ethnic Trade, Wholesale & Traditional Trade) at SALAM STORES (2015-08 – 2020-01)

• Delivered 38% cumulative growth managing QAR 96M (€24M) annual FMCG revenue with full P&L responsibility.
• Strengthened General Trade and Asian Ethnic channels alongside key Modern Trade accounts (Carrefour, Lulu Hypermarket, Monoprix, Al Meera).
• Improved Numeric Distribution (General Trade) from 75% to 89% and Weighted Distribution from 62% to 85%.
• Increased beverage Numeric/Weighted Distribution from 81%/76% to 93%/91% using Nielsen strategies.
• Executed and scaled a VIP Trade Incentive Programme in the impulse channel, hitting 121% of target and a 9% market share gain.
• Led a 20-person sales team, including Cash Van Salesmen, KAM and Supervisors.

Regional Account Manager – GCC at ITE DISTRIBUTION FZE (2013-02 – 2015-08)

• Owned distributor-led sales across the UAE, Qatar, Bahrain, and Jordan, driving market coverage and volume growth for international IT brands such as Microsoft, Logitech, Belkin, and more.
• Led commercial negotiations covering pricing, annual agreements, product listings, and Route To Market execution.
• Built and grew channel partnerships with distributors, wholesalers, B2B customers, and key accounts.
• Drove customer expansion through market insight and needs-based solutions.

Senior Sales Executive – Key Accounts at CONSOLIDATED GULF COMPANY (CGC) (2007-12 – 2012-12)

• Managed strategic key accounts including Carrefour, Qatar Duty Free, and E-Max.
• Delivered sell-out growth through promotional planning, tactical initiatives, and POS execution.
• Developed and executed account business plans aligned with company distribution objectives.
• Built long-term relationships with buyers and senior retail stakeholders.

Retail Sales Executive at SEDAR EMIRATES LLC (2006-05 – 2007-12)

M.A. & B.A. – MJP Rohilkhand University