Digital Touchpoint Management
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I am passionate about driving impactful projects that leverage digital transformation and innovation. I am open to new opportunities that challenge me to grow and learn. Let's connect and collaborate on creating value for customers and businesses.
I lead global projects that standardize and harmonize digital touchpoints for 22 countries where Metro operates. I leverage my skills in digital marketing, content management, and data analysis to create seamless digital experiences for Metro's core target groups: HoReCa.
Before joining METRO AG, I was a Social Media Manager at Vivoo, a wellness app startup. I developed and executed creative and engaging social media strategies that increased brand awareness, user retention, and product sales. I also managed online communities, app and website launches, and influencer partnerships.
I studied International Trade and Business.