
Bettina Müller-Farné
Healthcare Communication | Digital Health | Health-System Expertise | Editorial & AI-Assisted Workflows
Diese Person einstellen
Senden Sie diesem Kandidaten direkt ein Jobangebot
Über
Healthcare and communication professional with 18+ years of experience in Germany's statutory health insurance system, combined with hands-on experience in digital health communication, editorial work, patient orientation and AI-assisted workflows. Founder of Praxis Liebenswert, an independent health platform focused on women's health, sensitive life phases and accessible health information. Strong background in structured case handling, written communication, research, digital tools and translating complex healthcare topics into clear, user-centered information.
Berufserfahrung
Founder & Editor-in-Chief - Praxis Liebenswert
(2024-01)
- Develop and manage an independent digital health platform with a focus on women's health, pregnancy and birth, fertility, neurodiversity, sensitivity and health orientation.
- Research, write and edit health-related content and create user-centered digital orientation tools, guides and structured information pathways.
- Develop practical concepts at the intersection of health communication, digital health, health literacy, UX and AI-assisted editorial workflows.
- Coordinate expert contributions, collaborations and digital content projects; maintain quality, transparency and clear boundaries between information, coaching and medical care.
Healthcare Benefits Specialist - BKK Pfalz - German Statutory Health Insurance
(2008-01)
- Long-standing operational experience in Germany's statutory health insurance system, including benefits administration, insured-person communication and complex case handling.
- Specialized practical exposure to pregnancy, maternity, midwifery services, fertility-related topics and healthcare navigation.
- Translate regulatory and healthcare-system requirements into understandable information for insured persons and internal stakeholders.
- Work with sensitive personal data, structured processes, documentation and service-oriented written and verbal communication.
Professional Experience & System Perspective - Spain
(2003-01 - 2008-12)
- Five years living and working in Spain across different professional settings, building intercultural communication skills, adaptability and an international perspective.
Internship - Body-Oriented Applications - Institute for Ganzkörperbehandlungen
(2002-01 - 2003-12)
- Practical experience in body-oriented applications and client-centered service.
Ausbildung
Professional Development - Hypnosis-Based Birth Preparation - Zentrum für sanfte Geburt (2024-01 - 2024-12)
Professional Qualification - Statutory Health Insurance Benefits - BKK Akademie (2009-01 - 2010-12)
Vocational Training - Cosmetics / Skin Health - Mannheimer Berufsfachschule für Kosmetik (2002-01 - 2002-12)
Vocational Training - Commercial / Business - Max-Hachenburg-Schule (1999-01 - 2002-12)