Burak Ince

Have 5 years experience in payment, banking, insurtech domains and 2 years experience in medtech domain. Managed data-driven, and ML-backed SaaS products in both B2B and B2C markets, increased annual revenue, developed new markets and reduced customer acquisition time by 20% with infrastructure renovation projects. Bringing a passion for driving business processes with analytical problem solution.

Carl Zeiss Meditec AG, Digital Portfolio Management and Strategy Consultant(Part-time)

June 2023 - Apr 2025

•Visualized metrics, KPIs and OKRs of 19 SaaS products into 4 Power BI dashboards.

•Facilitated OKRs workshops and foster data-informed success metrics for strategic goals.

•Improved lead time by 30% by facilitating PM Alignment meetings with RTEs in each PI.

•Collaborated with operations teams for the rollout of products by creating and distributing essential documentation to empower 12 country offices to launch products timely.

Sigortam.net Insurance Brokerage, Product Manager – Partnership & Growth

Sep 2021 - Feb 2023

•Launched an API-driven B2B partnership platform, generating a new revenue stream contributing 10% of total annual sales by enabling insurance product distribution to partners.

•Improved CLTV by 20% by leveraging ML-backed segmentation models and optimizing customer journeys across partner APIs and digital channels.

•Executed over 20 A/B and performance tests using Postman, Hotjar, and GA tools to enhance funnel performance and user experience; achieved 25% higher user engagement in three months.

•Hired and led a cross-functional Kanban team, including business analysts and growth experts; collaborated with engineering and design teams to deliver initiatives in an agile environment while aligning with the Head of Product and company OKRs.

Softtech Technology, Product Strategy Consultant

Jul 2020 - Sep 2021

•Drove improvement in team performance over 3 PI cycles, elevating velocity from 56% to 91% through prioritizing backlog using MSCW method and removing root impediments.

•Created go-to-market strategy and product deck for banking, API, AI Chatbot, and KYC products.

•Launched and scaled a B2B/B2C SaaS portfolio to $10M ARR in 12 months, with 40% of revenue driven by global market expansions across 30+ countries.

•Managed comprehensive P&L analysis, product valuation, and risk assessment simulations for 12 SaaS products using the SAP FI module and Salesforce to optimize pipeline and financial decision-making.

iPara Payment Provider, Product Manager – Strategy & Growth

June 2018 - July 2020

•Led the development of a digital onboarding platform that reduced customer acquisition time from 14 days to just 15 minutes, while integrating fraud detection via automated workflows.

•Drove the design and implementation of payment solutions such as QR, pay-by-link, and no-commission POS, resulting in a 40% increase in adoption and a 19% boost in profitability.

•Built inhouse CRM tool and integrated Tableau dashboards to increase lead-to-sale conversion by 50%, enhance funnel management, track KPIs, and run hunting and farming campaigns.

•Managed the full API product lifecycle including PCI-DSS compliance, QA, sprint planning, and OAuth2-based secure integrations.

Technical University of Munich (TUM), M.Sc. in Management and Technology

Apr 2020 - Nov 2024 (Graduated)

•Specialization in the fields of Innovation Management and Computer Engineering

•Master Thesis: Investigating AI technology acceptance of product development teams

Istanbul Technical University (İTÜ), B.Sc. in Management Engineering

Sep 2013 - June 2018 (Graduated)

•Specialization in the fields of Engineering design, Strategy and Finance

•Bachelor Thesis: Developed a machine learning tool for analyzing news impact on Istanbul Stock Exchange (RStudio)