Laryok – Co-founder, Brand Director
Lisbon / St. Petersburg · Dec 2020 – Present A boutique consultancy supporting over 300 early-stage and D2C brands. Built from the ground up as a hybrid between a strategic agency and a content-driven business school.
- Scaled agency’s Instagram from 0 to 20k+ followers with content tailored to small business audiences, achieving 1M+ organic views through viral Reels.
- Developed content and personal branding for founders and creators, including high-converting Reels, newsletters, and educational products.
- Produced UGC-style video series, podcast snippets, and case-study storytelling for brand acquisition.
- Led a team of 5+ creatives, including video editors, designers, and copywriters.
- Consulted over 300 lifestyle, education, and e-commerce brands — focusing on narrative clarity and conversion-focused visual identity.
ON THE GO Bureau — Founder, Creative Director
St. Petersburg · Feb 2018 – Jan 2021
Brand and content agency serving 50+ lifestyle brands, including restaurants, education platforms, and local institutions.
- Led brand and content strategy for 50+ lifestyle and hospitality brands.
- Created YouTube and Instagram content calendars, working from brief to storyboard and edit notes.
- Oversaw and directed photo and video shoots, built asset libraries for product launches and digital events.
- Delivered full-funnel strategies for branded campaigns — from visual concept to lead capture.
Rodina Independent Cinema — Marketing & Editorial Consultant
St. Petersburg · Jun 2019 – Dec 2020
- Produced editorial and campaign content tailored to cultural audiences
- Developed storytelling formats and internal brand messaging playbooks
- Aligned visual and verbal tone across print, digital, and event-based touchpoints
Brat Café & Bar — Brand Director
St. Petersburg · Oct 2017 – Apr 2020
- Developed branded merchandise line in collaboration with local artists and streetwear brands.
- Boosted off-season sales by 20% via limited drops and social campaigns.
- Positioned the café as a cultural hub, increasing organic reach and brand engagement.
Mark & Lev Restaurant — Marketing Manager
Tobolsk · Oct 2017 – Jun 2020
- Oversaw brand positioning, customer retention, and integrated communication efforts
- Designed and managed full-cycle communication materials including training guides, team newsletters, and service culture decks
- Built internal communication feedback loops to inform guest-facing content
Ziferburg Event Space — Creative Lead
St. Petersburg · May 2014 – Sep 2017
- Led creative communication and production for public and private events
- Delivered internal knowledge kits, onboarding content, and brand culture guides
- Implemented Agile-inspired marketing planning in fast-paced team operations
