E Wood

Product Designer / UX Lead with 6+ years in UX/product design and 4+ years of end-to-end PM experience, spanning health tech, fitness tech, and IoT. Led user research, usability testing (SUS), and design systems from 0-to-1 through scale, translating complex domain requirements into intuitive, data-informed product experiences. Strong background in multivariate research analysis, cross-platform design systems, and process-driven design that measurably improved adoption and safety.

Co-founder / Host at AI-Assisted Podcast (Side Project) (2025-11 – 2026-01)

• Hosted and grew a podcast from 0 to 886K Reels views and 1M+ total Meta views in 83 days using LLM-assisted content iteration (completion rate, share rate, retention 36%→113%)
• Concluded the project after evaluating subscriber growth (600+) against ROI, applying the same kill-criteria used in product decisions

Camino de Santiago, full Camino Francés (780 km) at Career Break (2025-03 – 2025-11)

Product Manager → Product Owner at V Group (2021-11 – 2025-03)

B2B2C SaaS · Long-term Care / HIS / Health Tech

• Joined pre-launch as employee #15 (0 facilities live); owned end-to-end UX for eBao (Staff App + Family App + Web Admin) from v1.0 to v3.0, growing to 24 facilities while leading design direction for a 4–8 person team
• Redesigned billing to auto-trigger from care-staff check-in instead of manual entry across an 8-level government care-rate schedule, co-designing the settlement logic with Accounting and Operations leadership; drove 100% daily adoption (zero training) across ~280 staff at 24 facilities (~NT$24M/month in facility billing)
• Built the company's first data-informed design practice: SUS usability surveys (42–48 responses/round, 2 cohorts) and GA4 analytics integration that shaped facility-level UX iteration
• Designed a medication management module (PRN drug logic, inventory tracking, leave-state integration) that eliminated a manual process responsible for a real adverse drug incident

Product Designer → Product Owner at xarefit (2020-08 – 2021-11)

Fitness SaaS · Consumer App + Admin Backend

• Owned product design roadmap for consumer fitness app (iOS/Android) ranked #45 in Taiwan App Store Fitness category, leading a 4-engineer team
• Led pandemic pivot in 1 week: redesigned class booking flow to integrate Zoom/Google Meet, converting all in-person classes to live streaming during COVID lockdowns
• Designed and analyzed 2,359-questionnaire user research study using SPSS TwoStep clustering and CHAID decision tree analysis; discovered 50+ age cohort as highest-LTV segment and word-of-mouth as #1 acquisition channel (46.6%)
• Redesigned homepage based on research findings: +17% overall page views, +50,000 group class views; initiated Firebase Analytics instrumentation that enabled all subsequent data-driven decisions
• Shipped self-service postponement feature eliminating 4,500 CS requests in 10 days; subscription system (5,500+ subscribers) lifted App Store rating from 1.3 to 2.7

UI/UX Designer at AUO, BenQ Group (2019-02 – 2020-05)

Automotive HMI · Internet of Vehicles (IoV)

• Designed automotive dashboard HMI for AUO's Internet of Vehicles (IoV) division within a ~30-person cross-functional team (20+ embedded engineers); named inventor on a granted design patent (Taiwan TWD211671S; also filed in China)

UI/UX Designer at Qblinks (2016-04 – 2017-09)

IoT / Mobile Apps · Users primarily in US

• First UX/UI designer in the company; set up design guidelines, component system, and cross-team design workflow
• Designed and released 2 multilingual mobile apps (iOS/Android, English/Chinese/Japanese) for IoT industry with US-primary user base; improved App Store rating from 2.1 to 4.3 through user research and usability testing (SUS), and supported an Indiegogo crowdfunding launch

Bachelor of Visual Communication in Visual Communication – National Taiwan University of Art (2010-09 – 2014-06)