
Technology executive | CTO, VP Engineering and SVP Technology at Axel Springer, FlixBus, HRS and smava | AWS since 2020: C-level advisory on GenAI and engineering operating models
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In short: twelve years as CTO, VP Engineering and SVP Technology at Axel Springer, FlixBus, HRS and smava, the largest organisation with more than 200 people. Since 2020 at AWS, advising C-level across EMEA on GenAI in engineering.
I want the people in digital product engineering organisations to create more value for their customers with less effort, year after year, and to find better ways of doing it on their own initiative. My work has been about the conditions for that: teams that own their decisions, and an architecture that lets them move without waiting for each other. Since 2020 at AWS, I have helped enterprises apply the same approach to generative AI in engineering.
Within Axel Springer I was CTO at BILD Digital, gamigo and idealo, where the organisation more than doubled in two years and I built its leadership layer. At FlixBus, as VP Engineering reporting to a co-founder, I designed the operating model for an engineering organisation that grew to well over 150 engineers in Munich, Berlin and Kharkiv: independent teams within clear guardrails, each set up to run like a small business unit. At HRS I took over, as interim CTO, an engineering organisation that was already in crisis.
At smava I was interim SVP Technology in a regulated fintech. Budget responsibility came with every one of these roles, and at HRS and smava so did security, compliance and incident management.
At AWS I have advised the C-level of enterprises across EMEA, as practice manager for DACH and UKI and as principal advisor, including in regulated financial services. I led the adoption of AI in software development at enterprise engineering organisations, and I wrote the GenAI operating and governance models that answer who may run what against which data and who is accountable when an agent gets it wrong.
Machine learning came first: a diploma thesis on classifying objects in 3D scenes at TU Berlin, then ten years of search technology at Fireball, Lycos, Seekport and Ask.com. Today I build with coding agents every day, including the systems I run my own work on.
Sr. Manager Cloud Transformation Advisory and Principal Consultant at Amazon Web Services (AWS), Professional Services (2020-11 – Present)
SVP Technology (interim), reporting to the co-founder and CEO at smava GmbH (2019-09 – 2020-09)
VP Engineering, reporting to a co-founder at FlixMobility GmbH (FlixBus) (2016-08 – 2019-07)
Interim CTO and Transformation Coach at Self-employed (La Prairie Group, LocaFox, HRS) (2015-05 – 2016-07)
Chief Technology Officer, three consecutive roles within the group at Axel Springer AG (idealo, gamigo, BILD.de) (2008-07 – 2015-04)
Director Global Content Acquisition at IAC / Ask.com (1998 – 2008)
Technical Director Search Europe at Lycos Europe / Bertelsmann (1998 – 2008)
Diplom-Informatiker (Computer Science Diploma, with honours) – Technische Universität Berlin, 1991–1997