Erin McGann

I love working with people who get so excited about a new idea they knock their chair over to get to the whiteboard. I want to be that excited too.

As a content marketer, writer, and editor, I'm a storyteller by nature.

My past employers and clients include Future Shop/Best Buy, Paramount Home Entertainment, Martell Cognac, the National Business Awards (UK), VancouverMom.ca and TorontoMomNow.com (Crisp Media), non-governmental agency the Internet Society, Lingoda the online language school, GoStudent, and one of the world's largest arts centres, Southbank Centre (UK).

I’ve spent seven years living in London, United Kingdom, and I'm adept at writing for both North American and British audiences.

Currently, I am freelancing as a writer and editor in English based in Heidelberg, Germany, but actively looking for a permanent role.

Freelance content writer

2021 - current

GoStudent, online tutoring company, Austria

• Writing SEO focused landing pages localised for UK and Canada

Freelance AI dialogue writing and training

2022 - current

Multinational technology and software company

• Writing and reviewing conversational dialogue for AI virtual assistant

Freelance content writer

2018 - current

Lingoda Online Language School, Germany

• Weekly blogposts on a variety of topics around culture and learning French, English and German
• SEO copywriting for sales funnel

Freelance editor/writer

2013 - 2018

Internet Society, Switzerland

Non-governmental organisation based in Geneva

• Editing policy papers and newsletters
• Major editing of Annual Internet Report policy document
• Interview and write articles on Beyond the Net grant recipients around the world

Managing Editor/Online Content Editor

06/2015 - 07/2016

Crisp Media, Canada

Canadian media company publishing several lifestyle and parenting websites

• Overseeing and producing content across VancouverMom.ca and TorontoMomNow.com
• Commissioning and managing stable of freelance writers in Vancouver and Toronto
• Managing and writing production of sponsored content for a range of clients including government agencies, real estate developments, tourism destinations, and children’s entertainment
• Working remotely and managing remote freelancers

Senior Marketing Content Editor

11/2006 - 06/2010

Southbank Centre, UK

Major arts centre comprising Royal Festival Hall, Queen Elizabeth Hall and the Hayward Gallery

• Commissioning writers for programme notes, members publication and online
• Editing, managing proofing process and copywriting of:
• Art form guides (Classical music, Dance & Performance, Literature & Spoken Word)
  • Monthly diary of over 100 events
  • Members publication
  • Specially produced festival books and souvenir programmes
  • Leading on digital tone of voice for blogging and social networking marketing projects
  • Proofing all marketing materials for house style including email bulletins, direct mail letters, brochures, leaflets, signage, programmes, website content and plasma screens
  • Interviewing and writing features for members publication and website
  • Contributing to marketing brainstorms
  • Managing schedules and proof circulation, liaising with design and production department

Content Editor

01/2006 - 11/2006

Quest Media, UK

Major business awards organisation - now European Business Awards and National Business Awards (UK)

• B2B content strategy and production for sites including The National Business Awards, The European Business Awards, Customer Management magazine and customer-facing corporate site, Quest Media
• Day-to-day management of content updates and scheduling using content management system
• Liaising with event staff and external content management system providers 
• Monthly reporting on each separate programme, advising on changes and further developments
• Driving Knowledge Centre plans to utilise existing intellectual property such as Award winners and finalists to drive traffic to Award sites

Copywriter/Administrator

01/2005 - 12/2005

Shine Communications, UK

Consumer PR agency

• Writing press releases, press pack copy and website content
• Proofing documents
• Liaising with printers and other creative suppliers
• Producing internal & external newsletters
• Administration duties including diary management for the Deputy Managing Director
• Named Employee of the Quarter

Knowledge Transfer/Content Writer – Sales Development

07/2002 – 05/2004

Best Buy Canada (Head Office), Canada

Consumer electronics retailer

• Planning and implementing nationwide vendor training events for sales associates
• Coordinating marketing, operations, merchandising and training departments on special projects & initiatives
• Supervising copywriter and production of magazine for sales associates
  • Determining message
  • Maintaining look and feel, brand identity
• Proofing initial load of 6,000 product feature and benefit tags for launch of new brand

05/2022 University of California Davis / Coursera The Strategy of Content Marketing

02/2021 Northwestern University / Coursera

Content Strategy for Professionals

12/2000 Simon Fraser University

Bachelor's Degree, Communications

09/1995 - 05/1997 Carleton University

Journalism School

I completed the print journalism portion of the degree program and transferred to SFU to complete my degree.