CRM Markeitng Manager
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Experienced CRM Manager with 5+ years of hands-on expertise in both subscription-based (Babbel) and D2C e-commerce (Picanova) environments. Proven ability to drive retention, reduce churn, and increase CLV through advanced lifecycle automation, segmentation, and data-driven communication strategies. Adept at designing and optimizing customer journeys for both recurring revenue and transactional business models, using leading CRM tools (SAP Emarsys, HubSpot, Salesforce).
Strong cross-functional collaborator with a structured, analytical, and empathetic approach to customer engagement.
Experienced CRM & Marketing Manager with 5+ years in e-commerce and SaaS, specializing in lifecycle marketing, automation, and data-driven customer engagement. Proven success at Babbel, Picanova, and ASSA ABLOY.
Master’s in International Economics and Management (Paderborn), MBA (Karachi), plus certifications in HubSpot Email Marketing, SAP Emarsys, and Google Analytics.
